7 answers
Updated
Ranger’s Answer
I'm sure you're looking for an answer like "THIS specific stock" or "THIS cryptocurrency" or "THAT kind of business".... But the answer is:
Themselves.
Smart business people know that their greatest asset is their own growth. They invest in education, mentorship, and personal development. It’s not just about the S&P 500; it’s about the S and ME 500—how much they’re willing to invest in sharpening their skills, expanding their mindset, and building their network.
They also invest in relationships because opportunities are often built through connections. Whether it’s through professional communities, partnerships, or team building, they understand that people are just as valuable as any financial portfolio.
Finally, they invest in systems—whether that’s technology, processes, or strategies—that help their businesses scale while allowing them to stay focused on their strengths.
At the end of the day, the best returns come from investing in what will keep you learning, growing, and connected.
Themselves.
Smart business people know that their greatest asset is their own growth. They invest in education, mentorship, and personal development. It’s not just about the S&P 500; it’s about the S and ME 500—how much they’re willing to invest in sharpening their skills, expanding their mindset, and building their network.
They also invest in relationships because opportunities are often built through connections. Whether it’s through professional communities, partnerships, or team building, they understand that people are just as valuable as any financial portfolio.
Finally, they invest in systems—whether that’s technology, processes, or strategies—that help their businesses scale while allowing them to stay focused on their strengths.
At the end of the day, the best returns come from investing in what will keep you learning, growing, and connected.
Updated
Rich’s Answer
Returns.
ANy investment goal is to gain back a profit that justifies the risk of the money put in. Investors look for opportunities where their involvement and/or cash will produce a profit at a later time.
If they can get returns higher that stocks, mutual funds, bonds etc. They will take the higher risk and invest in those business. Mostly looking at EBITA (earnings before taxes and depreciation), growth (revenue), profitability and customer base longevity.
ANy investment goal is to gain back a profit that justifies the risk of the money put in. Investors look for opportunities where their involvement and/or cash will produce a profit at a later time.
If they can get returns higher that stocks, mutual funds, bonds etc. They will take the higher risk and invest in those business. Mostly looking at EBITA (earnings before taxes and depreciation), growth (revenue), profitability and customer base longevity.
Updated
Stephen’s Answer
Hello there. You may have heard of the expression, "don't put all of your eggs in one basket." I would first consider what you want to achieve out of your investments. A big nest egg, or do you prefer to trade on trends. Once you make some determination of your investment goals, I would consider diverse investments -- maybe in the stocks of two or more companies, vs. just one. Perhaps you prefer stocks, bonds, money markets, etc. - depends on your investment objective. I would also not be discouraged if you don't have much to invest today. Everyone has to start somewhere - and you should be proud of taking that first step. Good luck.
Updated
Arielle’s Answer
It depends on your risk tolerance, age, expenses, and where you are in your life financially. In general, diversification is what I've learned, real estate (your personal home) can also be a good investment to build wealth. Slow and steady burn, start saving early, you can project over 30 years even if you save 100 dollars a month versus 20 dollars a month, how much money you will have in 30 years. Its a fun exercise to see!
Updated
Paula’s Answer
Businesspeople invest in a variety of assets to diversify their portfolios and maximize returns. Here are some common investment options:
1. Stocks
Investing in publicly traded companies allows businesspeople to own a share of the company and benefit from its growth and profits.
2. Real Estate
Real estate investments can include residential, commercial, or industrial properties. These investments can provide rental income and potential appreciation in property value.
3. Bonds
Bonds are debt securities issued by corporations or governments. They provide regular interest payments and are generally considered lower risk compared to stocks.
4. Mutual Funds and ETFs
These are pooled investment vehicles that allow investors to diversify their holdings across a wide range of assets. They can be actively or passively managed.
5. Small Businesses
Investing in small businesses, either through direct ownership or as an angel investor, can offer high returns but also comes with higher risk.
6. Private Equity and Venture Capital
These investments involve providing capital to private companies, often startups, in exchange for equity. They can be highly profitable but are also high-risk.
7. Cryptocurrencies
Digital currencies like Bitcoin and Ethereum have become popular investment options. They are highly volatile but can offer significant returns
8. Commodities
Investing in physical goods like gold, silver, oil, and agricultural products can provide a hedge against inflation and diversify an investment portfolio.
9. Art and Collectibles
Some businesspeople invest in art, antiques, and other collectibles. These can appreciate in value over time and offer a unique investment opportunity.
10. Hedge Funds
These are pooled funds that employ various strategies to earn active returns for their investors. They often require a high minimum investment and are managed by professional fund managers.
Each investment type has its own risk and return profile, so it's important to consider your financial goals, risk tolerance, and investment horizon when choosing where to invest.
1. Stocks
Investing in publicly traded companies allows businesspeople to own a share of the company and benefit from its growth and profits.
2. Real Estate
Real estate investments can include residential, commercial, or industrial properties. These investments can provide rental income and potential appreciation in property value.
3. Bonds
Bonds are debt securities issued by corporations or governments. They provide regular interest payments and are generally considered lower risk compared to stocks.
4. Mutual Funds and ETFs
These are pooled investment vehicles that allow investors to diversify their holdings across a wide range of assets. They can be actively or passively managed.
5. Small Businesses
Investing in small businesses, either through direct ownership or as an angel investor, can offer high returns but also comes with higher risk.
6. Private Equity and Venture Capital
These investments involve providing capital to private companies, often startups, in exchange for equity. They can be highly profitable but are also high-risk.
7. Cryptocurrencies
Digital currencies like Bitcoin and Ethereum have become popular investment options. They are highly volatile but can offer significant returns
8. Commodities
Investing in physical goods like gold, silver, oil, and agricultural products can provide a hedge against inflation and diversify an investment portfolio.
9. Art and Collectibles
Some businesspeople invest in art, antiques, and other collectibles. These can appreciate in value over time and offer a unique investment opportunity.
10. Hedge Funds
These are pooled funds that employ various strategies to earn active returns for their investors. They often require a high minimum investment and are managed by professional fund managers.
Each investment type has its own risk and return profile, so it's important to consider your financial goals, risk tolerance, and investment horizon when choosing where to invest.

Katherine Avery
Run a music studio and teach private music lessons; teach college-level religion classes
366
Answers
Updated
Katherine’s Answer
I am a businessperson who invests personally, although my business didn't choose to invest in things as a business much. My answer is: "Ride the coattails," as they call it--look up articles about Warren Buffett, Ray Dalio, and other successful investors and learn everything you can about what they are invested in and when they make changes, and the more you read, the more you can start to hear names of good companies and understand how these investors make their choices, and then see about doing what they're doing. Over time you can also read articles of recommendations by Jim Cramer and people like him; and if you start to read articles like that on your phone, your phone's browser homepage can start to find and recommend you other this lisimilar articles, so that you can start just checking your homepage every day and reading what comes to you, without having to put so much effort into finding headlines yourself or thinking up questions to ask to find info you want. You will also over time learn to decide how much you actually want to follow exactly what certain well known investors do, as your own stage in life and portfolio looks different from theirs, and as their decisions do or don't lead to the kind of results you're hoping to get.
I also like to check this link every market day (https://finance.yahoo.com/markets/stocks/gainers/) to see what stocks are doing well, and I may or may not choose to invest in the gainers for the day, but over time seeing trends and then also matching those with the articles you read gives you a good idea of the kinds of things you might be interested in doing.
As a businessperson, I also have not "invested" in some things per se, but have liked to have my business give and be generous toward especially local people and businesses who were doing projects or had needs that my business's mission was committed to. Being generous when people know about it can get you some ties and relational capital for the future with people and entities in your community or the world, but giving anonymously is also very good and you will do well if you're giving, even if no one knows about it, because that's just how generosity works.
You also might like to invest in yourself and your business by reading Dave Ramsey's book EntreLeadership and seeing what you think.
I also like to check this link every market day (https://finance.yahoo.com/markets/stocks/gainers/) to see what stocks are doing well, and I may or may not choose to invest in the gainers for the day, but over time seeing trends and then also matching those with the articles you read gives you a good idea of the kinds of things you might be interested in doing.
As a businessperson, I also have not "invested" in some things per se, but have liked to have my business give and be generous toward especially local people and businesses who were doing projects or had needs that my business's mission was committed to. Being generous when people know about it can get you some ties and relational capital for the future with people and entities in your community or the world, but giving anonymously is also very good and you will do well if you're giving, even if no one knows about it, because that's just how generosity works.
You also might like to invest in yourself and your business by reading Dave Ramsey's book EntreLeadership and seeing what you think.

Katherine Avery
Run a music studio and teach private music lessons; teach college-level religion classes
366
Answers
Updated
Katherine’s Answer
I am a businessperson who invests personally, although my business didn't choose to invest in things as a business much. My answer is: "Ride the coattails," as they call it--look up articles about Warren Buffett, Ray Dalio, and other successful investors and learn everything you can about what they are invested in and when they make changes, and the more you read, the more you can start to hear names of good companies and understand how these investors make their choices, and then see about doing what they're doing. Over time you can also read articles of recommendations by Jim Cramer and people like him; and if you start to read articles like that on your phone, your phone's browser homepage can start to find and recommend you other this lisimilar articles, so that you can start just checking your homepage every day and reading what comes to you, without having to put so much effort into finding headlines yourself or thinking up questions to ask to find info you want. You will also over time learn to decide how much you actually want to follow exactly what certain well known investors do, as your own stage in life and portfolio looks different from theirs, and as their decisions do or don't lead to the kind of results you're hoping to get.
I also like to check this link every market day (https://finance.yahoo.com/markets/stocks/gainers/) to see what stocks are doing well, and I may or may not choose to invest in the gainers for the day, but over time seeing trends and then also matching those with the articles you read gives you a good idea of the kinds of things you might be interested in doing.
As a businessperson, I also have not "invested" in some things per se, but have liked to have my business give and be generous toward especially local people and businesses who were doing projects or had needs that my business's mission was committed to. Being generous when people know about it can get you some ties and relational capital for the future with people and entities in your community or the world, but giving anonymously is also very good and you will do well if you're giving, even if no one knows about it, because that's just how generosity works.
You also might like to invest in yourself and your business by reading Dave Ramsey's book EntreLeadership and seeing what you think.
I also like to check this link every market day (https://finance.yahoo.com/markets/stocks/gainers/) to see what stocks are doing well, and I may or may not choose to invest in the gainers for the day, but over time seeing trends and then also matching those with the articles you read gives you a good idea of the kinds of things you might be interested in doing.
As a businessperson, I also have not "invested" in some things per se, but have liked to have my business give and be generous toward especially local people and businesses who were doing projects or had needs that my business's mission was committed to. Being generous when people know about it can get you some ties and relational capital for the future with people and entities in your community or the world, but giving anonymously is also very good and you will do well if you're giving, even if no one knows about it, because that's just how generosity works.
You also might like to invest in yourself and your business by reading Dave Ramsey's book EntreLeadership and seeing what you think.