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What is the most challenging part of being a small business owner in the food industry, especially as a woman in the field?

I'm planning on going into college for a business major so that I can have a better knowledge of how to be successful, but I do know that it won't be the only thing that I will need, so I do hope someone can give me more insight.

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Subject: Career question for you

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Aaron’s Answer

Embrace a passion for learning above all else. As a small business owner, it's crucial to be knowledgeable across various topics. You don't just need a strong foundation in accounting and inventory; consider learning some basic law and regulations too. Understanding the language of finance and business will give you a significant advantage. You'll need to interpret sometimes unclear laws to stay compliant with building codes, food safety, packaging regulations, and more. For example, as a sole proprietor working from home, I can only sell directly to consumers, not businesses, and my products must be shelf-stable. While this isn't perfect, it offers benefits like low overhead and tax advantages—I even got a refund from the state for the first time!

If you choose the food truck path, be aware of restrictions on where and how often you can set up, along with higher licensing costs. However, with my license, I can sell on public property as long as I don’t block accessible paths. It may seem overwhelming with all the knowledge you need, but do your research and seek help from government workers—they're there to guide you. Regulations might seem like a foreign language, but with the right approach, you'll find people willing to help you succeed. Expect delays; they're part of the journey. Every challenge is a learning opportunity.

Stay updated on the latest technology. In today's world, companies face lawsuits over data breaches not just because of the breach itself, but because they concealed it. This can lead to further breaches, and you could be held responsible. I faced this myself when a verification service didn’t inform me of a breach for 10 months, which led to my accounts being compromised and my credit score dropping. If I had known sooner, I could have prevented it. So, it's essential to have a broad understanding of everything. Small Business Associations (SBAs) are excellent resources, and mentorships are available if you seek them out. Keep an eye on your personal credit score, maintain a detailed contact list, and stay true to your vision. Know when to compromise and when to stand firm. Your followers will respect you for it and support you in amazing ways.

When you achieve success, remember to give back. Support the community that supports you, even small gestures can have a big impact. The fact that you're seeking advice shows you're eager to learn, and that's a great start. You'll face challenges, but each one is a lesson. Keep growing, and you'll do just fine.

Aaron recommends the following next steps:

Keep a journal of ideas/lessons along the way.
Throw yourself into what makes you uncomfortable.
Never stop dreaming.
Know thyself, and your worth.
Be genuine. Critiscism of your dishes is not criticism of you.
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Marty’s Answer

I believe that any education track and coursework that helps you learn how to think, problem solve, and be strategic, such as a business track, will help you manage your future. The skills you learn today may or may not be relevant in 5 years, plan for that by knowing how to evolve and pivot.

Good luck - Marty
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Carolina’s Answer

Running a small business in the food industry is tough for everyone. There are many challenges, like low profits, higher ingredient costs, price competition, and complicated rules. Women might face extra problems, such as finding it hard to get funding, dealing with stereotypes, and juggling long hours with personal life. The industry is very competitive, and hiring staff can be tricky. Plus, you always need to keep up with what customers want. Despite these challenges, owning your business and showcasing your great products is truly rewarding.
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Trisha’s Answer

It's fantastic that you're studying business! The food industry may be tough, but with your determination, you can definitely succeed. Handling long hours, finding funding, and shining in a crowded market can be hard, but your business skills will give you a solid start. Getting real-world experience and creating a supportive network will be priceless. Keep your passion and persistence at the forefront, and don't hesitate to learn from others. You have the right attitude, and with your drive, you're on the path to success!
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ASLON’s Answer

You don't have to go to college to start your own food business. But, having a degree can be helpful if you decide that running a small business isn't for you and you need a backup plan. Many jobs, depending on the field, require a college degree, so it's smart to have another option. If you choose to study Business, focus on Entrepreneurship within Business Administration. Find a college that offers this. Also, consider taking classes from the SBA (Small Business Administration), which are more tailored to starting a business. They teach you how to launch a small business, secure funding, hire staff, and manage sales and finances. Definitely check out those resources.

Good luck!
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Rebecca’s Answer

Thank you for your question. I am glad to hear that you would like to be an entrepreneur.
Below are my suggestions:
1. Have you thought about what business you would like to run in food value chain? Eg restaurant, ingredients supplier, wholesale food, etc. You can review the value chain and identify what you have interest
2. Do some analysis on the industry eg entry criteria, competition status, any alternative or substitute, etc
3. Attend relevant courses and management courses
4.Work in the industry some time to understand the business model and establish people network
5. Start the business online or small scale first
Hope this helps! Good luck!
May Almighty God bless you!
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David’s Answer

Hi Gabriela,

That’s a great mindset to have going into college—understanding that education is a powerful foundation, but also recognizing that real-world insight is just as important.

Being a small business owner in the food industry, especially as a woman, comes with a unique mix of challenges. Here are some of the biggest ones that many women in the field talk about:

1. **Access to Capital and Funding**
Getting loans, investors, or even startup grants can be harder, especially for women. Studies have shown that women-owned businesses often receive less funding than male-owned ones. You may have to work harder to prove your business is worth investing in.

**Tip:** Learn how to write a solid business plan and pitch—it’ll give you an edge when seeking funding. Also, look into women-focused grants and programs like *IFundWomen* or *Hello Alice*.

2. **Wearing Too Many Hats**
Running a small food business usually means doing everything—menu planning, marketing, social media, customer service, accounting, supply management. It’s easy to get burned out if you’re not careful.

**Tip:** Focus on building systems. Take business classes that teach operations and time management, and start learning how to delegate early on—even if it’s just to part-time help or interns.

3. **Breaking Through Gender Bias**
The food industry, especially in culinary or ownership roles, is still very male-dominated in many areas. You may encounter people who assume you’re “just the face” of the business, not the brains behind it.

**Tip:** Be confident and unapologetic about your role. Surround yourself with other women entrepreneurs—there are amazing communities online and in person for networking and support.

4. **Navigating Regulations**
Food businesses face strict health and safety rules, permits, licenses, and inspections. One mistake can cost you a lot in fines—or even shut you down.

**Tip:** Take some electives or training in hospitality or food safety if you can. When you’re ready to start your business, work closely with local authorities so you’re 100% compliant.

5. **Standing Out in a Crowded Market**
Food is *everywhere*, and trends change fast. It can be hard to get noticed or keep people coming back.

**Tip:** Find your *unique story*—your culture, your flavors, your “why.” Make it part of your branding. People love connecting with businesses that feel personal and authentic.

What kind of food business are you dreaming of starting? A bakery, a food truck, a restaurant, something cultural?
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