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How do I promote my virtual writing courses for students?

I am in the process of creating courses for aspiring writers that cover a range of topics from grammar to world building. The goal is to give learners the full spectrum of how to write their book and the different things they will need to consider. However, I have been struggling to promote my courses and find a target audience.

How should I go about promoting my courses and finding the right audience?

Note: this question was asked anonymously by a real community member

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Nixio’s Answer

Perhaps you can try a creative approach considering your target audience: writers read a lot!

1. Write a book with a thrilling story about an interesting character who´s learning how to write a book
2. Include real life advise and your lessons as chapters where the author lives things that teach those lessons
3. Publish as free e-book or sell it as cheap as a coffee cup in popular platforms among writers or even amazon.
4. Create TikTok's and social media posts that talk as bad as possible about the book and a few talking wonders to create a reasonable doubt and drag audience interest in reading.
5. Measure engagement and re-post frequently
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Alejandra’s Answer

What a great initiative!
You are creating a valuable resource for aspiring writers, now the challenge is connecting it with the people.
1. Clearly define your target audience
2. Create free content that attracts your audience
3. Join writing communities - Like Facebook groups
Offer free live classes or workshops
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Haley’s Answer

Hi there! Have you thought about reaching out to local universities, colleges, or high schools to share your business? Social media can also be a great way to spread the word. Are you using platforms like LinkedIn, Facebook, or Instagram? Attending social events focused on reading and writing could be beneficial too, especially if they're held at your local coffee shop or bookstore. Don't forget to post your information on the cork boards at these places. If you've helped someone before, maybe they can provide a testimonial or recommend you to others. Word of mouth is a powerful way to grow!
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Steve’s Answer

Find writing subreddits and review the posts. Be sure to engage and do not focus only on promoting your course. Provide insights and advice. When someone needs help and your course would be a great resource, shamelessly self promote (but be sure to add that you are the owner of the course otherwise it might seem disingenuous.

Find top posters on X and engage there as well. Same rules apply as above.

Find influencers that reach your target audience and inquire about sponsored posts or plugs for your course.

Keep your budget small and stay scrappy. Best of luck!
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Daniela’s Answer

I suggest using LinkedIn and Facebook because they are great for reaching lots of people with online services. If you want to connect with a local audience, you can make some ads and flyers to give out at local schools. From what I've seen, there's a big demand for more intensive courses during school vacations. So, I planned my campaigns for these times, focusing on parents of younger students and foreigners who need language courses.
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Jonathan’s Answer

Hola.
La sugerencia que realices los siguientes pasos, aca algunos links para ayuda
https://www.obsbusiness.school/blog/como-identificar-un-mercado-potencial-para-tu-negocio
https://www.linkedin.com/advice/1/what-best-way-determine-potential-demand-new-product?lang=es&originalSubdomain=es
https://www.obsbusiness.school/blog/como-identificar-un-mercado-potencial-para-tu-negocio#:~:text=El%20mercado%20potencial%20es%20el,podemos%20conocer%20como%20%E2%80%9Cleads%E2%80%9D.

Saludos


Hello.
We suggest you follow these steps. Here are some links for help:
https://www.obsbusiness.school/blog/como-identificar-un-mercado-potencial-para-tu-negocio
https://www.linkedin.com/advice/1/what-best-way-determine-potential-demand-new-product?lang=es&originalSubdomain=es
https://www.obsbusiness.school/blog/como-identificar-un-mercado-potencial-para-tu-negocio#:~:text=El%20mercado%20potencial%20es%20el,podemos%20conocer%20como%20%E2%80%9Cleads%E2%80%9D.

Regards

Jonathan recommends the following next steps:

Define the main characteristics of your product or service
Create the potential market and then the target market
Conduct a controlled outreach in a small town
Then use analytics tools or existing databases to offer your service globally or by market
Conquer the world with your service
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Kayla’s Answer

Hello,

I've seen a lot of great answers here! I think a great idea to create flyers that have a QR code linking them directly to your website. If you do not already have website it would be a great idea to use as a landing page for the courses. You can then share the website on social media sites. There might even be nonprofits you could work with that will share the information with young leaners.
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Rekha’s Answer

As you want to promote your writing courses you can give your advertisement in newspaper or social media sites like instagram,linkedin,facebook so the audience will reach to you for writing course or else you can work in collaboration with some writing site online who provide job and different publishing house who can just help you to impart writing knowledge of books. Part time job are available for freelancers sideby side you can just opt for small job or you just takes the help of your friend who had done same writing course and can just work together.
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Alan’s Answer

Community Colleges are a great source to test the waters with your concept and content, and are generally willing to talk to folks who have ideas to promote learning. A CC may also be able to connect you to folks who have more experience with marketing their concepts.
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Saint’s Answer

Hey CareerVillage Office hours!

To promote your virtual writing courses, I’d start by really defining who your target audience is. Are they beginner writers, seasoned authors looking to refine their skills, or people looking to break into a specific genre like fantasy or non-fiction? Once you know who you’re talking to, it’s all about getting in front of them.

Start creating content that speaks directly to them whether that’s blog posts, social media tips, or YouTube videos. You could share writing exercises, snippets from your courses, or even a few free lessons. Social media platforms like Instagram or TikTok are great for this think short, digestible writing tips that showcase your expertise. And don’t forget Facebook groups or Twitter there are tons of writing communities where you can drop helpful advice and casually promote your courses.

You could also run a free webinar or a writing challenge something that gives people a taste of your teaching style. Once they get a flavor of your course, they might be more inclined to sign up for the full experience. Building an email list is key, too give away free resources, like a mini writing guide or workbook, in exchange for people’s emails, and nurture them with useful tips until they’re ready to enroll.

Lastly, partnerships and collaborations can give you a big boost. Team up with other writers or influencers who already have an audience. They can help get your courses in front of people who would love them.

The more you engage with your audience in a personal, authentic way, the more likely they are to want to join your courses!


Good luck!

Saint
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