7 answers
Alison
Student
Columbus, Indiana
2
Questions
Updated
3852 views
Advice on marketing and social media website portfolio?
I am starting a website portfoilo, I am planning on making sections for the different companies I have worked for and done. I was wondering what platforms would be the best. Along with suggestions on what to include to show future employers.
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7 answers
Bhagesh Pant
Information Technology
17
Answers
Bengaluru, Karnataka, India
Updated
Bhagesh’s Answer
That’s a great move, Alison. Creating a marketing and social media portfolio website is a powerful way to showcase your work, attract future employers, and build your personal brand.
Platform - To get started, choose a platform that fits your style and skill level.
Wix and Squarespace are great for beginners and creatives, offering sleek templates and drag-and-drop functionality.
WordPress provides flexibility and scalability
Webflow is ideal for those who want advanced design control. For marketers focused specifically on social media
Copyfolio offers tailored templates that make building your portfolio fast and effective.
Portfolio - Your portfolio should tell your story and highlight your strengths. This helps future employers understand your impact.
Start with a compelling introduction that shares who you are, your journey, and your passion for marketing.
Include a professional photo and use a confident, friendly tone.
Showcase your best work through campaign case studies.
For each project, describe the brand, the campaign goals, your strategy and execution, and the results—such as engagement rates, reach, or conversions.
Be sure to include a section that lists your core skills, such as content creation, analytics, and paid advertising, along with the tools you use like Canva, Hootsuite, Meta Business Suite, and Google Analytics.
Testimonials from clients or colleagues can add credibility, and a gallery of your top-performing social media posts—reels, carousels, stories, and static images will show your creative range.
Finally, make it easy for people to contact you by including a form, email address, and links to your LinkedIn or Instagram. With the right platform and a thoughtful layout, your portfolio can become a dynamic showcase of your talent and potential.
All the best!! Cheers!
https://influencermarketinghub.com/social-media-posting-scheduling-tools/top-social-media-marketing-platforms/
https://blog.hootsuite.com/social-media-portfolio/
https://blog.copyfol.io/social-media-portfolio
https://hevodata.com/learn/social-media-marketing-platforms/
https://careerfoundry.com/en/blog/digital-marketing/social-media-portfolio/
Platform - To get started, choose a platform that fits your style and skill level.
Wix and Squarespace are great for beginners and creatives, offering sleek templates and drag-and-drop functionality.
WordPress provides flexibility and scalability
Webflow is ideal for those who want advanced design control. For marketers focused specifically on social media
Copyfolio offers tailored templates that make building your portfolio fast and effective.
Portfolio - Your portfolio should tell your story and highlight your strengths. This helps future employers understand your impact.
Start with a compelling introduction that shares who you are, your journey, and your passion for marketing.
Include a professional photo and use a confident, friendly tone.
Showcase your best work through campaign case studies.
For each project, describe the brand, the campaign goals, your strategy and execution, and the results—such as engagement rates, reach, or conversions.
Be sure to include a section that lists your core skills, such as content creation, analytics, and paid advertising, along with the tools you use like Canva, Hootsuite, Meta Business Suite, and Google Analytics.
Testimonials from clients or colleagues can add credibility, and a gallery of your top-performing social media posts—reels, carousels, stories, and static images will show your creative range.
Finally, make it easy for people to contact you by including a form, email address, and links to your LinkedIn or Instagram. With the right platform and a thoughtful layout, your portfolio can become a dynamic showcase of your talent and potential.
All the best!! Cheers!
Bhagesh recommends the following next steps:
Wong Loke Yuen
Head of Programme cum Senior Lecturer
645
Answers
Johor Bahru, Johor, Malaysia
Updated
Wong’s Answer
Hello Alison, it's a good idea to create a section for each company you've worked with. In each section, write a short description of the company, what your job was, and what goals you were trying to reach. Then, show examples of your work, like social media posts, ads, graphics, or writing.
For building your website, some easy and popular platforms are Wix and WordPress. These are simple to use and have nice templates. Also, think about sharing your website link on LinkedIn.
Lastly, keep your website simple, easy to read, and mobile-friendly. Use colors and fonts that match your personal style and stay consistent throughout the site. Your goal is to show that you not only do great work but that you also understand how to present it clearly and professionally. Hope this helps.
For building your website, some easy and popular platforms are Wix and WordPress. These are simple to use and have nice templates. Also, think about sharing your website link on LinkedIn.
Lastly, keep your website simple, easy to read, and mobile-friendly. Use colors and fonts that match your personal style and stay consistent throughout the site. Your goal is to show that you not only do great work but that you also understand how to present it clearly and professionally. Hope this helps.
James Constantine Frangos
SOFTWARE ENGINEER SINCE 1972; NUTRITIONIST SINCE 1976.
7094
Answers
Gold Coast, Queensland, Australia
Updated
James Constantine’s Answer
Hello Alison! I began my journey in 1972 by learning Fortran programming. With a family history of coronary artery disease, I used my skills to create nutrition education software with Microsoft Visual Studio from versions 1.0 to 17.0 (2008-2025). I've also shared thousands of video shorts on WordPress.
While monetization is a goal, I'm focused on changing food behaviors to boost public health. To build your presence, it's important to have your own website, even while using social media and blogs.
Have different versions of files to suit your different clientele types. In Microsoft Word 1.0 we diet people used to write different Healthy Eating Plan Diet Sheets for Patients with Different Medically-Diagnosed Health Conditions.
LinkedIn and Indeed are great for connecting with employers. If you host a radio program like I did, you can attract a large audience.
Now you can use applications like YouTube Studio to promote videos of your areas of expertise! People want to know what is your specialty! Can you assist them? It is odds-on that you can! Whatever you can do to make their lives easier! I like helping people!
Take care!
While monetization is a goal, I'm focused on changing food behaviors to boost public health. To build your presence, it's important to have your own website, even while using social media and blogs.
Have different versions of files to suit your different clientele types. In Microsoft Word 1.0 we diet people used to write different Healthy Eating Plan Diet Sheets for Patients with Different Medically-Diagnosed Health Conditions.
LinkedIn and Indeed are great for connecting with employers. If you host a radio program like I did, you can attract a large audience.
Now you can use applications like YouTube Studio to promote videos of your areas of expertise! People want to know what is your specialty! Can you assist them? It is odds-on that you can! Whatever you can do to make their lives easier! I like helping people!
Take care!
Laxman methree
7
Answers
Bengaluru, Karnataka, India
Updated
Laxman’s Answer
First, let’s decide on your platform. Which sounds most like you?
Quick & Easy: “I just want it to look clean and professional with minimal effort.” → Go with Wix or Squarespace.
Flexible & Customizable: “I want control and the ability to add features later.” → Go with WordPress.
Modern & Designer Vibes: “I want my site to look sleek and unique.” → Try Webflow.
Techy/Code Friendly: “I want to show I can code or work with dev tools.” → Use GitHub Pages.
Minimalist: “I want something like an online resume, simple and clean.” → Use Notion.
Which one feels right for your style?
👉 Next, let’s talk about what to show future employers.
For each project/company you add, think in terms of:
Challenge: What problem were you solving?
Action: What did you do specifically?
Result: What changed because of your work? (Bonus if you can add numbers/metrics 💯)
This way it’s not just “I worked at XYZ,” but “At XYZ, I led the firewall redesign → reduced breaches by 40% → improved compliance.”
👉 Finally, think about extras you might add:
A skills section with logos/icons (quick for the eye).
A case study section (pick 2–3 projects and tell the story).
A contact button that links straight to your email or LinkedIn.
(Optional) A blog/insights section to show your thought process.
Quick & Easy: “I just want it to look clean and professional with minimal effort.” → Go with Wix or Squarespace.
Flexible & Customizable: “I want control and the ability to add features later.” → Go with WordPress.
Modern & Designer Vibes: “I want my site to look sleek and unique.” → Try Webflow.
Techy/Code Friendly: “I want to show I can code or work with dev tools.” → Use GitHub Pages.
Minimalist: “I want something like an online resume, simple and clean.” → Use Notion.
Which one feels right for your style?
👉 Next, let’s talk about what to show future employers.
For each project/company you add, think in terms of:
Challenge: What problem were you solving?
Action: What did you do specifically?
Result: What changed because of your work? (Bonus if you can add numbers/metrics 💯)
This way it’s not just “I worked at XYZ,” but “At XYZ, I led the firewall redesign → reduced breaches by 40% → improved compliance.”
👉 Finally, think about extras you might add:
A skills section with logos/icons (quick for the eye).
A case study section (pick 2–3 projects and tell the story).
A contact button that links straight to your email or LinkedIn.
(Optional) A blog/insights section to show your thought process.
Logan Wilson
7
Answers
Houston, Texas
Updated
Logan’s Answer
If you’re building a portfolio site for marketing and social media work, think of it like a case study hub rather than just a gallery. Employers usually want to see the process behind the results, not just screenshots.
What to include:
- Short case studies for each company/project → what the client’s goals were, what you did (strategy, campaigns, content), and the measurable results (growth in followers, engagement rate, sales conversions).
- Before/after metrics (e.g., engagement %, reach, leads generated).
- A dedicated section for skills/tools (like Meta Ads Manager, Canva, Photoshop, Google Analytics, etc.).
- Testimonials if you can get them.
Platforms to use:
- A clean website builder (WordPress, Squarespace, or Webflow if you want something more custom).
- Some people also keep a Notion portfolio or a Behance/Dribbble profile if their work is design-heavy.
- LinkedIn can double as a portfolio when you post project breakdowns there.
Pro tip: Try to keep it visual but also add storytelling. Hiring managers love to see how you think, not just the finished posts.
What to include:
- Short case studies for each company/project → what the client’s goals were, what you did (strategy, campaigns, content), and the measurable results (growth in followers, engagement rate, sales conversions).
- Before/after metrics (e.g., engagement %, reach, leads generated).
- A dedicated section for skills/tools (like Meta Ads Manager, Canva, Photoshop, Google Analytics, etc.).
- Testimonials if you can get them.
Platforms to use:
- A clean website builder (WordPress, Squarespace, or Webflow if you want something more custom).
- Some people also keep a Notion portfolio or a Behance/Dribbble profile if their work is design-heavy.
- LinkedIn can double as a portfolio when you post project breakdowns there.
Pro tip: Try to keep it visual but also add storytelling. Hiring managers love to see how you think, not just the finished posts.
David Gottlieb
3
Answers
Brisbane, Queensland, Australia
Updated
David’s Answer
Hi Alison,
Consider focusing on your entire online presence. Use platforms like LinkedIn for professional networking, join online forums, and create blog posts. You could also try making videos. This approach helps you learn how to share valuable content, improve search visibility, and connect with your audience on platforms they use.
Consider focusing on your entire online presence. Use platforms like LinkedIn for professional networking, join online forums, and create blog posts. You could also try making videos. This approach helps you learn how to share valuable content, improve search visibility, and connect with your audience on platforms they use.
Robiah Thabit
Process Engineer
13
Answers
Lagos, Nigeria
Updated
Robiah’s Answer
Hi Alison
For platforms, stick with something simple like Wix, Squarespace, or Notion (super easy to set up). If you want more control, WordPress is solid.
What to include:
Case studies → not just pretty posts, but the story: what was the goal, what you did, and the results.
Samples → screenshots of content, ads, campaigns.
Numbers → engagement, reach, conversions—employers love data.
Quick intro + resume → so people know who you are and can contact you.
Keep it clean, easy to click through, and make sure your own style/branding shows. A simple contact page + links to your LinkedIn/IG is a nice touch.
Keep your LinkedIn conversational most recruiters what to see your communication skills.
For platforms, stick with something simple like Wix, Squarespace, or Notion (super easy to set up). If you want more control, WordPress is solid.
What to include:
Case studies → not just pretty posts, but the story: what was the goal, what you did, and the results.
Samples → screenshots of content, ads, campaigns.
Numbers → engagement, reach, conversions—employers love data.
Quick intro + resume → so people know who you are and can contact you.
Keep it clean, easy to click through, and make sure your own style/branding shows. A simple contact page + links to your LinkedIn/IG is a nice touch.
Keep your LinkedIn conversational most recruiters what to see your communication skills.