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What careers combine social media, communications, and psychology?
I am currently a student majoring in comm and minoring in psych, while also having 1 year of experience in the social media space. I work fully online and am content with my job, but still want to gain in person experience somewhere, so im wondering what careers combine these things that I could potentially dabble in.
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8 answers
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Wong’s Answer
Hi Ella. Since you study communication and psychology and have a year of experience in social media, you understand how people think and how to share messages that get attention. These skills can be used in many careers.
One good option is marketing or advertising. In these jobs, you use psychology to learn what makes people interested in a product or message. You also use communication to create content that connects with them. You could work at a marketing agency, a public relations company, or a business' communication team.
Another choice is user experience (UX) research or design. These jobs focus on how people use websites, apps, or products. You could use your psychology knowledge to understand user behavior and your communication skills to share your findings with others.
You might also enjoy public relations, corporate communication, or community management. These jobs involve working with people, telling stories, and understanding emotions, all of which fit your studies and experience.
If you like helping people grow, you could look into human resources or training and development. These roles involve using psychology to understand motivation and communication to teach or engage others.
To gain in-person experience, you can try looking for internships, part-time jobs, or volunteer roles in marketing, PR, or communications. These will let you apply what you've learned in school and online to real-world situations. All the best.
One good option is marketing or advertising. In these jobs, you use psychology to learn what makes people interested in a product or message. You also use communication to create content that connects with them. You could work at a marketing agency, a public relations company, or a business' communication team.
Another choice is user experience (UX) research or design. These jobs focus on how people use websites, apps, or products. You could use your psychology knowledge to understand user behavior and your communication skills to share your findings with others.
You might also enjoy public relations, corporate communication, or community management. These jobs involve working with people, telling stories, and understanding emotions, all of which fit your studies and experience.
If you like helping people grow, you could look into human resources or training and development. These roles involve using psychology to understand motivation and communication to teach or engage others.
To gain in-person experience, you can try looking for internships, part-time jobs, or volunteer roles in marketing, PR, or communications. These will let you apply what you've learned in school and online to real-world situations. All the best.
Updated
Kate’s Answer
Hey Ella!
Like many others said, doing social media well requires both behavior prediction and communications skills, so anything in that space is going to benefit from the combination you've got going on. :)
If you want to lean more into psychology, science communications might be of interest. (Science and technology communications tend to pay better than less specialized comms roles too.) You could also check in with your psychology department to see if they need support with any social media efforts. Psychology students often need to find volunteers to participate in their experiments, and helping them optimize their outreach could be a nice way to apply your skills.
And if you want to take your skills a little further: look into UX. It's basically design + psychology.
Good luck with your studies!
Like many others said, doing social media well requires both behavior prediction and communications skills, so anything in that space is going to benefit from the combination you've got going on. :)
If you want to lean more into psychology, science communications might be of interest. (Science and technology communications tend to pay better than less specialized comms roles too.) You could also check in with your psychology department to see if they need support with any social media efforts. Psychology students often need to find volunteers to participate in their experiments, and helping them optimize their outreach could be a nice way to apply your skills.
And if you want to take your skills a little further: look into UX. It's basically design + psychology.
Good luck with your studies!
Updated
Magan’s Answer
That’s a great combo of interests and experience! There are several careers that blend social media, communications, and psychology, especially if you're looking to expand into in-person roles. Here are a few ideas you might explore:
Career Paths to Consider
-Digital Marketing Strategist
Combines social media expertise with audience psychology to craft campaigns that resonate emotionally and behaviorally.
-User Experience (UX) Researcher
Uses psychology to understand user behavior and communication skills to present findings and collaborate with design teams.
-Public Relations Specialist
Involves managing public perception, crafting messaging, and understanding audience reactions—psychology plays a big role here.
-Social Media Manager for Mental Health or Wellness Brands
You’d be creating content that’s both engaging and psychologically informed, often with opportunities for community outreach.
-Community Manager
Builds and nurtures online and offline communities, requiring strong communication and emotional intelligence.
-Behavioral Marketing Analyst
Uses psych principles to interpret consumer data and predict trends, often working closely with comms and social teams.
-Corporate Communications or Internal Comms
Focuses on employee engagement and messaging within organizations—psychology helps tailor communication strategies.
-Educational Outreach or Student Success Roles
Especially at colleges or nonprofits, these roles often involve mentoring, content creation, and in-person events.
Next Steps You Could Take
Look for internships or volunteer roles in PR firms, nonprofits, or health orgs.
Attend local networking events or workshops in digital marketing or UX.
Explore CareerVillage.org or similar platforms where you can give advice and gain volunteer hours while building experience.
Career Paths to Consider
-Digital Marketing Strategist
Combines social media expertise with audience psychology to craft campaigns that resonate emotionally and behaviorally.
-User Experience (UX) Researcher
Uses psychology to understand user behavior and communication skills to present findings and collaborate with design teams.
-Public Relations Specialist
Involves managing public perception, crafting messaging, and understanding audience reactions—psychology plays a big role here.
-Social Media Manager for Mental Health or Wellness Brands
You’d be creating content that’s both engaging and psychologically informed, often with opportunities for community outreach.
-Community Manager
Builds and nurtures online and offline communities, requiring strong communication and emotional intelligence.
-Behavioral Marketing Analyst
Uses psych principles to interpret consumer data and predict trends, often working closely with comms and social teams.
-Corporate Communications or Internal Comms
Focuses on employee engagement and messaging within organizations—psychology helps tailor communication strategies.
-Educational Outreach or Student Success Roles
Especially at colleges or nonprofits, these roles often involve mentoring, content creation, and in-person events.
Next Steps You Could Take
Look for internships or volunteer roles in PR firms, nonprofits, or health orgs.
Attend local networking events or workshops in digital marketing or UX.
Explore CareerVillage.org or similar platforms where you can give advice and gain volunteer hours while building experience.
Updated
Michelle’s Answer
Hello, Ella !
It is wonderful that you are Majoring in Communications as that is a strong degree with many different niches ! I want to mention that your Minor in Psychology is probably a benefit to your personal life more than your professional life because most likely you are taking courses from the Psychology Department - courses that prepare students for a career in mental health, not business or media. You will need to take business oriented psych courses like Business Psychology or Managerial Psychology which deals with organizational effectiveness, leadership, employee well-being, and strategic decision-making. They do not teach that in the psychology department.
On the other hand, Psychology courses are geared to theory and technique for analysis of human behavior, history and the study of various addictions and disorders. So my advice is to go to the Business or Management Department at your college and take Business Psychology as it is more targeted to what you'll need to know as a business person in the communications field.
Look at it this way - your career is Communications/Media and your skill is social media. As for the psychology, if you are taking the clinical courses from the Psych dept., well, it's always useful to know about human behavior, but get over to the Business or Management Dept. because that will put things in better perspective for a career in the commercial sector.
You are developing your marketability well enough with going for a degree in Communications. We don't always need to use all of our interests on the job, but your path for Communications is very versatile and there's a wide range of careers, venues and positions. You already know social media so, whatever company or studio you obtain employment at, you can do their social media and most likely their print and video advertising.
Since you may just be starting out with academics for communications, instead of collecting a list of job titles for imagined jobs, you will start to learn all of the various work you can do while in college and once you graduate. Take it step by step and try not to micro-plan a career. There is so much you can do right now to get the experience and start a portfolio now and do some projects for your portfolio. You can do a commercial for your favorite product using actors, you can do interviews, you can do independent projects like that or volunteer work at a newspaper, web company or studio. Your academic path should be showing you or will show you the whole spectrum of how your degree can be put into action. Make strong connections at your communications department and once your professors start assigning you to projects, you'll have more for your portfolio. Be patient and try not to overthink this career because there are indeed lots of good things that await you in this field of work.
To really know positions, read employment ads for Media jobs and see what the requirements are. This would help you going forward more than anything. Apply for projects that you know how to do. My advice is to get experience in a variety of media - studios, radio broadcasting and print and more web content. You have to see what jobs or positions are out there and try not to guess at what studying three subjects would guarantee a job. If you focus on your communications studies, it will all unfold for you and you'll be able to know your niche as you become more informed.
I wish you all the best moving forward towards an outstanding career that you will love !
It is wonderful that you are Majoring in Communications as that is a strong degree with many different niches ! I want to mention that your Minor in Psychology is probably a benefit to your personal life more than your professional life because most likely you are taking courses from the Psychology Department - courses that prepare students for a career in mental health, not business or media. You will need to take business oriented psych courses like Business Psychology or Managerial Psychology which deals with organizational effectiveness, leadership, employee well-being, and strategic decision-making. They do not teach that in the psychology department.
On the other hand, Psychology courses are geared to theory and technique for analysis of human behavior, history and the study of various addictions and disorders. So my advice is to go to the Business or Management Department at your college and take Business Psychology as it is more targeted to what you'll need to know as a business person in the communications field.
Look at it this way - your career is Communications/Media and your skill is social media. As for the psychology, if you are taking the clinical courses from the Psych dept., well, it's always useful to know about human behavior, but get over to the Business or Management Dept. because that will put things in better perspective for a career in the commercial sector.
You are developing your marketability well enough with going for a degree in Communications. We don't always need to use all of our interests on the job, but your path for Communications is very versatile and there's a wide range of careers, venues and positions. You already know social media so, whatever company or studio you obtain employment at, you can do their social media and most likely their print and video advertising.
Since you may just be starting out with academics for communications, instead of collecting a list of job titles for imagined jobs, you will start to learn all of the various work you can do while in college and once you graduate. Take it step by step and try not to micro-plan a career. There is so much you can do right now to get the experience and start a portfolio now and do some projects for your portfolio. You can do a commercial for your favorite product using actors, you can do interviews, you can do independent projects like that or volunteer work at a newspaper, web company or studio. Your academic path should be showing you or will show you the whole spectrum of how your degree can be put into action. Make strong connections at your communications department and once your professors start assigning you to projects, you'll have more for your portfolio. Be patient and try not to overthink this career because there are indeed lots of good things that await you in this field of work.
To really know positions, read employment ads for Media jobs and see what the requirements are. This would help you going forward more than anything. Apply for projects that you know how to do. My advice is to get experience in a variety of media - studios, radio broadcasting and print and more web content. You have to see what jobs or positions are out there and try not to guess at what studying three subjects would guarantee a job. If you focus on your communications studies, it will all unfold for you and you'll be able to know your niche as you become more informed.
I wish you all the best moving forward towards an outstanding career that you will love !
Updated
Sean’s Answer
The good news about marketing and communications jobs, and social media in particular, is that they all use some form of psychology to be effective. Further, all companies big and small have some type of marketing and communications department. A foundational education in psychology will be helpful as you create marketing and communications plans. Each of these plans involve generating "awareness" (informing the audience of the thing you want them to be aware of), "consideration" (convincing them that your version of the product or thing is of value or interest to them), and "conversion" (the person taking an action that you hope them to, be that clicking a link or actually purchasing a product or sharing a message). If you combine a knowledge of how people think and react with fundamentals of marketing and communications techniques, you will have the basic tools needed to be successful in related career. Some additional focus you may want to engage in is to think about what businesses you might like to support with social media, marketing, and communications programs, e.g. finance, life sciences, technology, manufacturing, etc. Good luck in your studies and with your career research.
Chinyere Okafor
Educationist and Counseling Psychologist
1185
Answers
Port Harcourt, Rivers, Nigeria
Updated
Chinyere’s Answer
Hi Ella,
Combining social media, psychology, and communications provides you a significant advantage in the modern digital world, so you're already off to a good start. These fields naturally combine in the areas of people understanding, narrative construction, and engagement, all important skills that are highly valued by several enterprises.
You might want to look at jobs in brand communications, user experience (UX) research, social media management, community involvement, digital marketing strategy, or behavioral marketing. Your hobbies are also well-suited for positions like content marketing specialist, communications strategist, or consumer insights analyst.
Try joining a local nonprofit communications team, PR firm, or marketing agency if you're searching for hands-on experience. Even brief partnerships or hybrid internships can show you how human psychology is applied to actual campaigns.
You will be able to read audiences well, create messages that connect, and evaluate data with empathy thanks to your background in psychology. This is a superpower in today's content-driven businesses.
Continue trying out jobs that allow you to combine storytelling and strategies. Your journey is both creative and influential because you're not only studying "what people click on," but also why they connect.
Best wishes!
Combining social media, psychology, and communications provides you a significant advantage in the modern digital world, so you're already off to a good start. These fields naturally combine in the areas of people understanding, narrative construction, and engagement, all important skills that are highly valued by several enterprises.
You might want to look at jobs in brand communications, user experience (UX) research, social media management, community involvement, digital marketing strategy, or behavioral marketing. Your hobbies are also well-suited for positions like content marketing specialist, communications strategist, or consumer insights analyst.
Try joining a local nonprofit communications team, PR firm, or marketing agency if you're searching for hands-on experience. Even brief partnerships or hybrid internships can show you how human psychology is applied to actual campaigns.
You will be able to read audiences well, create messages that connect, and evaluate data with empathy thanks to your background in psychology. This is a superpower in today's content-driven businesses.
Continue trying out jobs that allow you to combine storytelling and strategies. Your journey is both creative and influential because you're not only studying "what people click on," but also why they connect.
Best wishes!
Updated
semi’s Answer
That’s a great mix of skills! You could look into careers like digital marketing, PR, brand strategy, user experience (UX) research, or even social media management with a focus on audience behavior. These fields let you use both communication and psychology to understand and connect with people effectively.
Updated
Don’s Answer
Hello Ella,
It is good that you are in school and have a lot of different interests for your career. There are many different options that can combine social media, communications and psychology. I will create a list for to look over and think about. Hope this helps and best of luck to you in school!
List:
-Digital Marketing
-Advertising
-UX Research and Design
-Public Relations
-Media Psychology
-Brand Strategy
-Consumer Behavior Research
It is good that you are in school and have a lot of different interests for your career. There are many different options that can combine social media, communications and psychology. I will create a list for to look over and think about. Hope this helps and best of luck to you in school!
List:
-Digital Marketing
-Advertising
-UX Research and Design
-Public Relations
-Media Psychology
-Brand Strategy
-Consumer Behavior Research