4 answers
Bilal
Student
White Bear Lake, Minnesota
2
Questions
Asked
664 views
Will Ai take over Marketing (Like Sports Marketing)?
I'm in 9th grade, and before I wanted to be a non-surgical orthopedic or a Sports medicine physician, but know i want to do marketing in sports or just marketing in general. And my dad says that Marketing is going to be taken over by AI (well, not the whole thing, but the things I want to do). Is this true?
Login to comment
4 answers
Suzy Tai Donka
Manager, Customer Success
1
Answer
Los Angeles, California
Updated
Suzy’s Answer
It's really smart that you're thinking about it now. As someone who has been in the martech space for 16+ years and have experienced different seasons in our industry, I will say that AI is changing the way marketers operate the most. There are certainly aspects of our roles that can be done faster with AI as Jon mentioned in this thread, but ultimately I wouldn't avoid marketing because of AI. Marketing really is about influencing human behavior so that may include understanding what customers really care about, creating differentiated positioning, marketing marketing decisions, aligning with business goals, that requires interaction with our clients and cannot be easily replicated by AI.
Your dad's opinion is absolutely valid and may stem from observing layoffs in the industry. Tech is not immune to economic cycles but the demand isn't going away. Companies in every industry requires software, data, AI, cybersecurity, cloud infrastructure and digital marketing. I'd like to share a few recent examples where it didn't work out but it's important to understand the underlying contributing factor - in this case, it's about lack of governance:
1) Uber burned through their entire 2026 Claude code budget by April
2) One of Axios' clients did not set limits on employee Claude license usage ie $20/cap per month, resulting in a $500 million bill. This may also raise the question if human support is actually more cost effective in the long run
3) Amazon also shut down its internal leaderboard that rewarded highest AI usage after realizing volume and value aren't the same thing. I want to underscore the value piece
I think it's important to stay on top of the industry trends and news but don't let that deter you from exploring a future in tech. Instead I'd advise focusing on:
Problem-solving
Communication
Critical thinking
Data literacy
Learning how to use AI effectively
Building expertise in an area you genuinely enjoy :)
In the context of how you can use Claude to sharpen your skillsets or to further your education:
- Consider high leverage tasks such as synthesizing, pressure test your thinking not just produce output. For example a difficult problem you need to solve - ask them to push back on your narrative or surface gaps
- If it takes 30 seconds to do yourself, just do it
- One good prompt beats five lazy ones. Give Claude context to get a better output. Garbage in, garbage out
Those skills will remain valuable whether the next decade is dominated by AI, healthcare, sports, finance, or something we haven't even imagined yet. Keep in mind that the job market will look different by the time you graduate high school and college. Choose something that you're interested in and become exceptionally good at it. In my opinion, that's usually a better predictor of long-term success than trying to guess if AI will take over everything. Don't remember to pivot, stay curious and evolve! I hope that helps and best of luck to you!
Your dad's opinion is absolutely valid and may stem from observing layoffs in the industry. Tech is not immune to economic cycles but the demand isn't going away. Companies in every industry requires software, data, AI, cybersecurity, cloud infrastructure and digital marketing. I'd like to share a few recent examples where it didn't work out but it's important to understand the underlying contributing factor - in this case, it's about lack of governance:
1) Uber burned through their entire 2026 Claude code budget by April
2) One of Axios' clients did not set limits on employee Claude license usage ie $20/cap per month, resulting in a $500 million bill. This may also raise the question if human support is actually more cost effective in the long run
3) Amazon also shut down its internal leaderboard that rewarded highest AI usage after realizing volume and value aren't the same thing. I want to underscore the value piece
I think it's important to stay on top of the industry trends and news but don't let that deter you from exploring a future in tech. Instead I'd advise focusing on:
Problem-solving
Communication
Critical thinking
Data literacy
Learning how to use AI effectively
Building expertise in an area you genuinely enjoy :)
In the context of how you can use Claude to sharpen your skillsets or to further your education:
- Consider high leverage tasks such as synthesizing, pressure test your thinking not just produce output. For example a difficult problem you need to solve - ask them to push back on your narrative or surface gaps
- If it takes 30 seconds to do yourself, just do it
- One good prompt beats five lazy ones. Give Claude context to get a better output. Garbage in, garbage out
Those skills will remain valuable whether the next decade is dominated by AI, healthcare, sports, finance, or something we haven't even imagined yet. Keep in mind that the job market will look different by the time you graduate high school and college. Choose something that you're interested in and become exceptionally good at it. In my opinion, that's usually a better predictor of long-term success than trying to guess if AI will take over everything. Don't remember to pivot, stay curious and evolve! I hope that helps and best of luck to you!
Thank you, Suzy!
Bilal
Monika Rambhiya
Services to run your buisness faster
1
Answer
Mumbai, Maharashtra, India
Updated
Monika’s Answer
Hey Bilal,
Ai is just the part. We ofcourse need to learn ai& get the work done. But Ai ourself is not enough.
Ai was most scary for writers, coders & graphic designers. But they r also having secured jobs yet using AI.
So yes you will have to do possible things through AI but nothing to be scared.
Since ai saves your Time& energy. Companies expect you to have another skill as well such as sales, operations which ever interests you, should proceed& be curious to learn.
Ai is just the part. We ofcourse need to learn ai& get the work done. But Ai ourself is not enough.
Ai was most scary for writers, coders & graphic designers. But they r also having secured jobs yet using AI.
So yes you will have to do possible things through AI but nothing to be scared.
Since ai saves your Time& energy. Companies expect you to have another skill as well such as sales, operations which ever interests you, should proceed& be curious to learn.
Ashley Simon-Madden
People Programs Specialist
5
Answers
Updated
Ashley’s Answer
Top marketers are using AI to stay ahead! AI has shown that marketing is truly a science, sparking a wave of curiosity, experiments, data analysis, and creativity. I don't believe AI will take over, but it will need more tech experts to unlock the creativity that thrills everyone. You might see more college courses on brand management and machine learning. New roles like technical product marketers are emerging, blending creative communication with a love for data.
Read about technical roles in marketing and see if any of them pique your interest
Ashley recommends the following next steps:
Thank you so much for the advice.
Bilal
Jon Hecht
Director, Human Resources
2
Answers
Littleton, Colorado
Updated
Jon’s Answer
Marketing is vast, and AI is changing aspects of marketing. For instance, writing basic copy, resizing ads, generating first drafts, running A/B tests, and analyzing campaign data were entry-level tasks I did a lot of earlier in my career. That type of repetitive work in marketing is already being automated or accelerated by AI. That's real.
Here's the brighter take - Marketing has always been about human connection. As a marketer, you need to deeply understand what people care about, why they make decisions, and how to create meaning around a product, team, or brand. Sports marketing specifically is built on passion, identity, and community. AI can generate a banner ad. It cannot understand why a fanbase bleeds a certain color, or how to turn a losing season into a reason to stay loyal. The marketers who will thrive are the ones who use AI as a tool to support strategy, relationship building, creative and storytelling.
You're in 9th grade, and things may very well change before you graduate high school or college. But my recommendation is not to pick a job, but skill sets that will be valuable in a given field. For marketing, those things are understanding/building strategy, communicating effectively and understanding data.
Here's the brighter take - Marketing has always been about human connection. As a marketer, you need to deeply understand what people care about, why they make decisions, and how to create meaning around a product, team, or brand. Sports marketing specifically is built on passion, identity, and community. AI can generate a banner ad. It cannot understand why a fanbase bleeds a certain color, or how to turn a losing season into a reason to stay loyal. The marketers who will thrive are the ones who use AI as a tool to support strategy, relationship building, creative and storytelling.
You're in 9th grade, and things may very well change before you graduate high school or college. But my recommendation is not to pick a job, but skill sets that will be valuable in a given field. For marketing, those things are understanding/building strategy, communicating effectively and understanding data.
I am really grateful you took the time to answer this question.
Bilal