I personally think economics is one of the most useful supplemental fields someone interested in marketing can dive into. Specifically Behavioral Economics. Many schools now offer this as a specific (or set of specific) cours(es).
I'm a little biased, as my degree in international economics is on my wall right next to me as I respond to this... but I think some of the broader concepts of economics combined with the business-specific statistical work you'll learn are invaluable to any business.
In my first career after university, a coworker of mine joined the firm shortly after I did to be a marketing specialist (while I was an operations analyst). This coworker had a degree in marketing, but struggled a lot with the more numbers-focused marketing analysis that you'll often end up doing for product development. They much more enjoyed the sales and advertising side of the role.
Marketing is broader than advertising, so it would important first to identify which parts of marketing you're really interested in. Are you fascinated by the creation of new products, planning them and bringing them to market? This will require a good deal of analysis, creating business cases, and process management... all things that the more systems-focused Economist learns in school. :)
if you mean doing a major in economics, I think you would miss out important marketing content that will not covered in this area of education.
If it is rather one subject though, this could be very helpful. All management and marketing studies always have at least a basic economics course, and, depending on your choices of marketing sphere, even advanced ones. F.e., empirical research or marketing strategy (entering new markets) would require advanced economics knowledge, while advertising or internal communications - very little.
Hope this helps,
Which side of this are you most interested in?
I was in the same place as you and asked myself that a couple of years ago. I decided to go with a specific Marketing and Communications Bachelor and I have to say it was the right decision. Afterwards, I started a MBA in General Management and I am really happy about the decision to do it in this order.
This might be my personal experience, but I have experienced that a lot of recruiters nowadays are looking for more specific educations, since there are SO many people studying for example economics, which is not very specified, when it comes to Marketing.
In my Bachelor studies, I learned about Marketing and Communications in General, but also about Digital Marketing, Social Media, Public Relations, Event Management, Media Planning, Advertising, Media Research and of course, general Economics topics as well.
So as this covered so many aspects of Marketing & Communications, I never really had a problem with finding a job so far, since you have a broad knowledge of many fields, since in a Marketing position, you have to be able to combine all these fields in order to be successful. It just digs deeper into the topic, since it is specified and there are usually a lot of workshops, where you can additionally learn about things like for example texting.
Further into my career path, after working for a couple of years, I decided for my Economics/Management MBA additionally, since I got to a level, where management positions would be next, so I wanted to prepare for that with more knowledge about business topics such as law, supply chain management, finance etc., and now I work at LinkedIn, so it worked for me! :)
BUT: really, I have seen many people getting jobs, not because of their education (because let´s face it, a LOT want to do Marketing), but because of their personality, showing that they are different, full of ideas, flexible, highly curious and interested and creative in their applications! Never forget that as well! That´s for example how I got the job at LinkedIn I was told - of course my background in Marketing and my language skills as well, but it was mainly personality and the ability to deal with people!
All the best and good luck! :)
I double majored in Business Economics and Marketing.
Having worked in the telcom industry for 16 years now, I can tell you that knowing aspects of Economics will not hurt your goal of getting into Marketing.
Marketing has so many aspects to it, and there are definitely economic principles that are invoked in Marketing related decisions.
At the end of the day, if you are Marketing a product/service, sales matter, so understanding the economic implications or effects of your decisions play a crucial part in making smart marketing decisions for things like (budget, projects, hiring, etc.)