What is the most important skill a copywriter should have, in your opinion?
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I totally agree with Brenda's answer in regards to empathy - but it's also important to be able to be able to listen and take criticism well. As I mentioned in my other post, being able to collaborate is key, and if you are not able to heed the opinions of others, it will not only affect the quality of your work, but also how people view the quality of YOU to work with.
I would say the most important skill in business copywriting is PERSEVERANCE. I say this because often clients/team members will edit and comment on your copy and it's easy to become frustrated or at a loss of how to improve it. I have seen copy go to five executives for approval and often three of them will give competing feedback: keep this; no, don't keep this, make shorter; it's too short, use technical terms; keep the copy simple, etc. I have often re-written text three-five times before it is approved by the CEO. Put your frustration at bay and stick with it. Good copy is a thing of beauty!