Context: I'm more interested in the psychology behind why consumers buy things but understand that analytics are what businesses want. I like conducting focus groups and gaining insight as to why consumers react certain ways to products/advertisements. I'm not sure if a market research program would focus on this AND the analytics but I would rather conduct the research while someone else processes the data.
College: I'm currently a junior at Hofstra University on Long Island. I'm currently majoring in marketing but looking at pursuing a 5 year degree program to get a BA in marketing and an MS in market research. I would start taking graduate classes my senior year and will stay for a fifth year to finish the program.
Other Education: Mentioned above.
Activities: I played field hockey in high school for all four years and was on the varsity team for three so I'm very competitive and know how to push myself to my limits. Our team never did very well so I also know what it's like to lose despite trying my hardest. Playing at the varsity level really brought out my leadership skills because younger girls, and even some my age, looked up to me when they needed help. I wanted to teach them and help them become better players.
I'm a member of Alpha Epsilon Phi sorority at school and plan on running for president for 2017. If I had told myself a year ago that this is currently one of my goals, I would have never believed myself. The mentality behind this is similar to my experience playing field hockey, I want to lead my sisters and continue to improve an organization that completely changed my life and college experience.
I plan on studying abroad in Cuba in January 2017. I was set on Venice, Italy but after the recent embargo lift, Cuba is a hot new market that I'm extremely excited to explore.
Job Experience: I worked at a garden center for three years in high school/college and learned so many new skills. I got over my fear of talking over the phone and learned how to help customers which is where my passion for working with people really took root.
Summers 2015 and 2016 I interned at Baldwin & Obenauf, a small advertising agency located in New Jersey. In 2015, I was an administrative intern where I worked the front desk, answered phones, filed, and helped anyone who needed small, random tasks done quickly.
In 2016, I was an account management intern where I started to focus more on market research. The agency wanted to start working in the beauty CPG industry so it was my job to research the market, pool together employee's CPG experience, and assist in figuring out how to leverage what we have to make an impact on a client. I also continued to work on small random projects such as research for blog posts, transferring our file system to a local server, updating links through the back end of multinational websites, researching potential new clients, and registering the agency as a diverse supplier with major corporations.
I also had the pleasure of attending the Women's Business Enterprise National Council conference in July with the president of the agency and our sales representative in Florida. I learned what it's like to be a woman in the business setting and general, but important, leadership and listening skills.
I would love to work in New York City, I will be looking for an internship spring semester of 2018 and beyond. Everyone I know who works in advertising in the city say that it's long hours and hard work but that's the kind of work I love.
Soft Skills: Leadership, people skills, good listener, competitive, efficient (I get projects done faster than people usually expect and do them well), passionate
Hard Skills: Microsoft excel, word, outlook, and powerpoint
Other: N/A #computer-science #computer-software