If you love to write, be a copywriter. It’s a skill and a role that is indispensable. You will always be needed and valued because the basic form of communication is the written word. Every realm of communications needs this skill and these talented people – film/TV, journalism, marketing, PR, employee communications, technical writing (all those instruction guides don’t write themselves), social media, digital platforms including apps, fundraising and grant writing, etc. In fact, every person working in a communications job needs to be good at writing and adapting their writing to meet various mediums or channels (scripts, website/app language, speeches and talking points for company spokespeople, language used in advertising, etc.).
Almost always, you work for an organization – a company or an agency, although more likely to be an agency where you can support multiple projects/clients.
Convincing scripts are really just convincing stories. What about your intended audience emotionally connects with the story? Who are the people and what are the issues in the story that make it meaningful to your audience? How original but relevant is your story – will it draw viewers’ interests? Scripts for film/TV, and even for commercials and advertising, are best thought of as stories. Films and TV shows are stories that evolve over time (2 hours, an episode / season / series) whereas commercials are generally done in 30 seconds (although some carry through multiple commercials, like Flo from Progressive Insurance, Mr. Peanut / Baby Peanut from Planter’s Peanuts, Michael Jordan for Air Jordan’s / Nike, etc.). The basics are the same – protagonist/antagonist, story arc with plot points, scenes and pacing – just crunched down into a TV commercial, expanded for a TV episode or film, and drawn out over a TV series. Keep in mind thought that while they are similar, copywriting and script writing are not the same thing and are two different career paths.