I found my success with selling my merchandise by selling it to family and friends initially. I reached out to everyone individually so that it felt genuine (which is was).
Also, find a cause or purpose behind your product. People tend to support a cause before they support a shirt. Hopefully this helps. Be persistent and keep working towards your dream.
You should look into social media advertising. Start putting a link to your website in your bio, share some info about it and a picture of your business and post it to social media platforms, share your business with friends and tell them to share it with other people, if you are in college or high school you could post flyers of your business in the halls, start making business cards to hand out to people, etc.
I hope this helps!
Do you know where most of your market are active in (facebook, twitter, youtube, Instagram, around the neighborhood)?
> An active way to increase traffic to your website is to make yourself visible in all SNS platforms, but as a start-up, you can focus on one of them where you find most of your customers and expand there. Make sure to link them back to your website.
> A passive way is to make sure you use Search engine optimization (SEO). Use and add relevant hashtags and words in your website so it'll be visible to people online.
Another passive way is to be good to your customers for them to spread the word and for people to increase the trust on your shop. There are a lot of online scams and people tend to buy from trusted shops, even if higher than market price.
Make sure your products are also well presented (image needs to at least have good lighting and is clear).