Other than a degree, what other skills are necessary in a marketing career?
What other skills come in handy or look good on a resume for a marketing career? #JULY20 #career #career-path #resume #skills #marketing
That's a great question. As a corporate recruiter that hires marketing professionals and someone that has likely more than dabbled in marketing while running a few small businesses over the years, here's my advice...
Marketing is a pretty broad field. First, figure out your strengths and what type of marketing work you'd prefer to do. You may need to do some different internships to figure that out or you may even be self-aware enough to just know. Being in a role that utilizes your strengths will bring out a passion in you that will accelerate your professional development tenfold. Then, in the future, if you want to advance up the ladder into a management role you'll need to gain exposure and at least a base-level of proficiency to most aspects of marketing, along with learning leadership and management skills, two completely different things.
Are you particularly creative? Explore and teach yourself to do graphic design, utilize website building tools, start writing a blog, and/or start a small business. Join organizations & activities at your school that need help marketing to develop email & social media campaigns; learn to manage them in Hubspot. Learn to use Canva and Adobe InDesign/Photoshop/Illustrator.
Are you very analytical and good with numbers? Strive to get an internship focused on marketing research, marketing analytics, or start a business or even a website to practice improving SEO and Google Analytics. Learn about e-commerce, PPC (Google Adwords & social media), and SEM. Learn about marketing automation & databases and how to use tools like Hubspot, Marketo, Pardot, Salesforce, Adobe Target, MailChimp, and Eloqua.
There are many certifications you can get that are free (Hubspot & Google) and valuable to have on your resume.
Gaining work experience at a marketing agency would give you broad exposure to many different types of clients and projects. Also, they would be more likely to take a chance on you for your first job.
good oral and written communication skills.
numeracy and analytical ability.
creativity and imagination.
influencing and negotiation skills.
Hope that helps a little and best of luck.
- Being able to collaborate with other departments
- Being aware of industry trends
- Being proactive and taking initiative in your career
- Communication skills
- Data analytics
- Leadership skills
- Organizational skills
- Owning your development
- People skills
- Teamwork and being a team player
Having the drive, desire, and the ability to work hard will allow you to succeed in anything that you do.
Hope that helps a little and best of luck.
Hard skills: WRITING, working knowledge of Excel, PowerPoint, Word, Photoshop, Illustrator, web design (Wordpress or Squarespace), social media platforms* (Hoot Suite, etc.), email platforms* (Mail Chimp, Fish Bowl, etc).
*There are so many programs out there for these mediums that it is impossible to know them all, and you don’t need to. Just choose one of the free ones and get to know it well. They all work off of similar principles, so once you know one of them the more complex versions will be easier to learn.
Corinne recommends the following next steps:
- Consumer insights and research, survey design, etc.
- Competitive research
- Presentation skills and PowerPoint design
- Creativity and design (Adobe software)
- Pricing analysis
Your degree is just a starting place for preparing your marketing skills. I think the skills that have served me most well in my marketing career so far include: problem-solving, communication, and organization. I can explain a little more about what each of these:
Problem-solving: Being able to look at a problem, ask questions, understand it, ask more questions, and come up with solutions that could work, pitch them to those involved, and then try one of the solutions out. It's an iterative process and takes time to build intuition but is so gratifying and will make you really successful in any marketing job.
Communication: In any marketing job you must be able to communicate clearly and on what matters with everyone you work with. You likely will have to synthesize product features into compelling marketing language. You will have to pitch ideas to stakeholders and get them to buy-in. And you will have to keep things moving quickly to stay one track. Communication is a muscle that you must practice.
Organization: Keep everything organized at all times. It helps stay on track. It helps when responsibilities must be transitioned to someone else. It also helps you solve problems with all the info in front of you.
Danny recommends the following next steps: