I would focus on:
- What is currently working well? How can you leverage those successes and grow the business utilizing those assets?
- What isn't working well? How can you revamp those features or programs, or divest them, freeing up time and resources for other more impactful proceses or programs?
- What are you most passionate about? How does that align with your business model? Spend your time working on the things you're most passionate about that will help drive awareness, customer trial, and retention.
- What are you really good at? Take on those activities yourself; for those you need some more specialized skills in, hire someone with experience you can rely on
-What have similar businesses or similar sized business in other industries done to differentiate themselves from competition? How can you replicate some of their more successful moves and decisions to grow your business, acquire and retain customers, etc?
-What are the most important needs your customers has? How can you service them better than you competition?