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As an artist, how can you ask your clients better questions to gain a deeper understanding of their needs?

I mean, if they ask you to design something, what kind of questions should you be asking?

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Ritika’s Answer

Hi Pearl!

I believe as an artist, asking the right questions can significantly enhance your understanding of a client's needs when designing something. Start by inquiring about their vision and goals for the project. Ask about their target audience or users and what emotions or messages they want to convey. Understand their preferences regarding style, colors, and aesthetics. Dig deeper into the functionality requirements and how they envision the user experience.

Also, inquire about their timeline, budget constraints, and any specific challenges they foresee. These questions not only clarify the project scope but also demonstrate your commitment to delivering a solution that aligns with their vision and objectives.


Warm wishes,
Ritika
Thank you comment icon Thank you for taking the time to help. Pearl
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Karen’s Answer

Hello Pearl, Could you start by asking what you want to convey to your customers? What ages are the product aimed at? What type of service do you offer when the customer purchases the product? Sometimes there are many questions that are important to a buyer. I am studying Marketing and I have learned that you must know the customer and know the need they have in order to be able to offer what they need so much. There is a book called Marketing by Grewal/Levy, that may be very useful for you to continue understanding what you need to know.
Thank you comment icon This was super helpful, thank you! Pearl
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Angelina (Yun Chu)’s Answer

Here are some tips on asking questions that will better help you understand your clients' needs:

1. Open-Ended Questions: This is the most valuable and useful tip to understand your clients. Encourage your clients to elaborate on their ideas and preferences. Avoid yes/no questions and craft those that require detailed responses.
2. Clarification and Probing Questions: If something is unclear to you, do not hesitate to ask your clients to explain in further details. Probing deeper into their answers can certainly reveal valuable insights.
3. Empathy and Understanding: Try your best to stand in your clients' shoes. Imagine what your needs/wants would be if you were your clients. This helps understand their needs and emotions better.
4. Focus on the Outcome: Understand the clients' ultimate goal or vision for the project. What problems are they really hoping to resolve. This ensures your alignment with their expectations.


Here are some sample questions:
Who is the targeted audience for this project?
Can you describe the vision you have for this project?
Are there any specific styles or themes you are drawn to? or you want to avoid?
What are the primary goals you want to achieve with this project?
Thank you comment icon Thanks, can't wait to put this advice into action! Pearl
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Catherine’s Answer

Great question! It's always best to seek to understand your client and their why. Some may want to be more involved with the process, whereas others will give you more creative liberties. You will first need to know their preferences, and also who the art is for. This will impact the questions you are asking - whether for them or how well they know the person the piece is intended to be gifted to. From there, ask what drew them to your art - see what they enjoy most about what you are already doing, and to ensure you incorporate those details into their commissioned piece. I'd recommend asking what they are looking for differently as well. Asking open-ended questions will get them talking about their goals and objectives. Art, unless practical, is largely about evoking an emotion or thought - see what they are hoping to get out of your piece. It's also important to understand where they will be displaying the art so that you know more about the lighting, medium, etc. These are just a few talking points to start, and then you can build more questions off of their answers. When in doubt, just ask them to tell you more. I hope this helps!
Thank you comment icon Your advice was so helpful! Pearl
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Ashley’s Answer

In every aspect of business, it's essential to earn trust. Make an effort to familiarize yourself with your clients, fostering a relationship that allows you to comprehend their needs and desires. Always remember to view things from their standpoint, asking yourself, "what's the benefit for them?" This mindset will guide you in providing a service that truly resonates with your clients.
Thank you comment icon Thank you so much, Ashley! Pearl
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Isaiah’s Answer

Whenever your client tells you to design something, really tear it apart. Sketch out a few different ideas to help lead you in the right direction. Ask the clients if they have any examples of what they want their work to resemble.

Here's an example: John Stupid wants a logo for his golf club clothing brand. You can ask him what logos does he like. John Stupid says that he really likes athletic logos like Nike, Adidas, Under Armor, and Puma. That let's you know that he wants something very simple, a solid color, not an extravagant design that you have to look at for awhile to understand.

Asking questions that help the client and yourself narrow down the brainwork you have to do is paramount.

Isaiah recommends the following next steps:

Ask what they like as reference. People love to talk about their likes
Thank you comment icon Thank you for the advice, Isaiah. Pearl
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Sarah’s Answer

I find that taking the time to talk to them and just feeling comfortable while your sketch is the best.It not only helps your work but it allows you to see their personality, that then comes through in your art work.
Thank you comment icon Thank you for the advice, Sarah. Pearl
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