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1) What made you choose a career in business, sales, or marketing, and what do you like most about it?

1) What made you choose a career in business, sales, or marketing, and what do you like most about it?

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Rob’s Answer

Hi Elias, great question and sounds like you are thinking about various paths for your future. The good news is that you can take multiple paths to get into those areas of work. For example in my case, I obtained an engineering degree in systems engineering and had a minor in management information systems from the business school. That gave me a technical background coupled with understanding of business. I actually started out in consulting implementing technology systems for a few years.

While I liked that part of work, I quickly became to like helping the company I was working for "sell" the technology to customers. I started out as a sales engineer who worked shoulder to shoulder with the sales person and then quickly moved into my own sales position and really liked it. That then grew into sales management and then starting and running my own company. This occurred over a span of 10-15 years so it wasn't overnight. Anyway, the point is that your path can take a few paths and you don't have to have it all figured out just now. I would get a good educations in an area you love, work hard and you will have lots of great opportunities! Hope this helps...RJ
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Brody’s Answer

Hi Elias. I found my way into tech sales somewhat unintentionally. My degree and career started in commerce and communications, which gave me a foundational understanding of business, economics, and marketing. At the time, I had no interest in specifically pursuing a career in sales, although I was always open minded.

After a few years in the field, I intentionally pursued a role in partnerships, which exposed me to the world of channel sales (selling through partners).

I saw how fast paced, competitive, and dynamic this new world was compared to my early marketing days, and knew I had found a career path worth pursuing. Years later, I've grown in my career (received promotions), moved up-market (serving bigger customers), and expanded my territories (moving from national to continental portfolios).

There are several things I love about my job in sales, but the thing I enjoy most is the ability to control my own outcomes. I always feel confident that the effort I put into the role will equate to equal output. There are certainly times when deals don't go my way, but with some resilience, you can push through to the next opportunity.

Brody recommends the following next steps:

Find a mentor in sales. It doesn't need to be in an industry you're already interested in. Learn about what they do on a daily basis, and what has made them successful in their role.
There are some excellent books and sales models you might look into when preparing for interviews or in school. Consider the Challenger Sale as an accessible first read.
Pursue an entry level sales role. Not all sales positions require a degree or prior experience. Those that are heavily commission based will give you an opportunity to learn and be rewarded for your efforts.
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Kim’s Answer

Digital/Online Marketing is very rewarding for those who enjoy taking charge to build solutions that drive results, and who love analyzing data to continue improving results. It is an amazing pathway for those who love being responsible for all aspects of a program, from strategy to execution, designing tests, driving optimizations and growth, analyzing data, managing budgets and forecasting results, and presenting strategy and results to stakeholders. It’s a wonderful opportunity to build and own something end-to-end and work with many different groups across an organization from your marketing colleagues to data analytics, legal, and finance, among others. If you’re a critical thinker and prefer to drive over taking directions from others and are a critical thinker, digital marketing is an amazing pathway to exercise those strengths and be successful.
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Bob’s Answer

In college, I majored in Business, with a minor in Industrial Engineering. My first job led to a Manufacturing Management position. After two years, as a Manufacturing Manager of fifty workers, I sought opportunities in sales and marketing. Manufacturing was too restrictive for me.
In selling, I loved the contact and ability to solve a customers problems. Also, I appreciated exposure to a wide range of industries and businesses. My approach to sales and customer support was rewarded with a promotion to oversee the training of the global sales force. I was then promoted to Global Product Manager which offered an opportunity to understand worldwide differences in product, support needs, country governance as well as a knowledge of country by country differences. This position was followed by Manager of Global Marketing, Corporate Global Strategy to President and CEO.
Sales, Marketing, Training, Product Development, Strategy, Leadership experience in various countries all led me to President and CEO.
Thank you comment icon Thanks for the help. Wisdom
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Krzysztof’s Answer

I actually studied telecommunications engineering, but quite early I realized that I was more interested in what technology can do for people and businesses. That naturally took me toward business and sales.

What I like most about it is the combination of people, technology and problem-solving. I get to meet very different people, understand their vision and challenges, and then figure out how I can help them move forward. Every company and every problem is different, so you never really stop learning.

And probably the most satisfying moment is when you can see that a conversation or relationship actually helped someone solve a problem, grow their business or achieve something they couldn't achieve before. To me, that's what good sales is really about.
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Maral’s Answer

I started as an assistant to a CEO and began learning about digital marketing. After about a year, I discovered that I was most interested in the analytics part of marketing, which not many people discussed back then. Understanding how search engines work and change made me eager to explore website optimization further.

The fast-paced and ever-changing environment keeps me eager to learn. My role blends science with understanding human behavior. I enjoy using data and experiments to see how people act, trying different strategies, and finding out what works. There's always something new to discover, so the work never feels boring.

By testing various strategies, I learned more each day. When AI became popular, my 14 years of experience with search engines suddenly made more sense. It made me realize how much I love being in a field that constantly evolves, where my past knowledge helps me adapt to new developments.
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R’s Answer

I chose a field that allows me to work directly with people everyday! It never gets boring
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Katelynn’s Answer

Elias, understanding the reasons behind actions and decisions is crucial in both your career and personal life. In college, I studied marketing because I enjoyed connecting people with what they needed or wanted. Although I didn't pursue a marketing career, I still focus on delivering the right information at the right time in my role as a communicator. Always prioritize your customer, whether they're a colleague, boss, or client, and ensure they get the information they need when they need it.
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Mayank’s Answer

Great question. I think a lot of us go through this when we’re trying to figure out which career path is actually right for us.
For me, it was definitely a journey. I started my career in finance, then moved into digital marketing, followed by IT consulting, and eventually found my way into sales. Looking back, I’m glad I experienced different fields because each one taught me something different about how businesses work and, more importantly, helped me understand what I genuinely enjoy doing. I eventually realized that sales was the best fit for me because I enjoy working with people, building relationships, and understanding what they’re trying to achieve. I like being able to connect the dots between a customer’s challenges and the right solution. Being in technology makes it even more interesting because things are constantly changing, so there’s always something new to learn. For me, the most rewarding part is earning a customer’s trust and seeing a simple conversation or idea eventually turn into real business impact.

If I could give one piece of advice, it would be not to put too much pressure on yourself to figure out your entire career from day one. Explore different areas, stay curious, and don’t be afraid to change paths. Sometimes figuring out what you don’t enjoy is just as valuable as figuring out what you do. Your career doesn’t have to be a straight line. Mine certainly wasn’t, and every experience helped me get to where I am today.
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Aml’s Answer

I chose business and marketing because I enjoy understanding why people make decisions and how businesses can turn ideas into real results.

What I like most is that the work combines creativity with strategy. You might analyze a market, understand a customer's problem, develop an offer, create a marketing strategy, and then see how it affects actual business results.

I also like that the field is constantly changing. Consumer behavior, technology, platforms, and trends keep evolving, so there is always something new to learn.

If you're considering this career, I would recommend trying different areas—marketing, sales, business development, and strategy—because they're connected but require different strengths. A small project, internship, or conversation with someone in the field can tell you much more than simply reading about the careers.
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Trena’s Answer

I began my business journey in my senior year of high school. I had a knack for math, accounting, communication, analyzing, and solving problems, even if I didn't fully realize it then.

With an AA in Business Administration, a BA in Management, and now pursuing an MBA in AI, I've explored many industries. Business degrees open doors in various fields and are a great starting point.

I encourage you to explore more and chase your dreams.
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Alexandra’s Answer

I chose a career in marketing because I like be creative while also making an impact on business goals and performance. I enjoy thinking about how messaging and creative can resonate with target audiences to keep the brand top of mind when making a purchasing decision. There are so many roles within marketing that you also have the opportunity to learn about different tactics and strategies. While the bulk of my career was spent in social media marketing, I've also been able to gain hands-on experience in influencer partnerships, brand marketing, and community management.
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Allison’s Answer

A family friend inspired me to pursue a career in marketing. She had an impressive career at a big ad agency, working with popular brands, traveling to exciting places, enjoying perks like VIP concert tickets, and earning a great salary. It all sounded amazing to me.

As I've developed my career in marketing, I've found it to be incredibly flexible. I've moved from working at an ad agency to roles like Marketing Analyst, Events Planner, Brand Manager, B2B strategist, Consumer Insights, and now Product Growth strategies. It's been wonderful exploring different areas of marketing, learning what I love, and growing in those fields.

I also suggest looking for roles that are less likely to be replaced by AI. Many marketing jobs require human input, which is a big advantage.

Whatever path you choose, remember that each area of marketing builds valuable skills that enhance your job market relevance. I wish you great success as you find what excites you the most!
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Josh’s Answer

Hi Elias,

This is such a great question. I’m going to answer it a little differently, because I think there’s another way to look at sales and marketing that might change how you think about them.

Most of us don’t grow up dreaming about becoming a salesperson, a marketing person, or even a “business person.” We usually start with something we’re interested in or passionate about, and as we get better at it, something interesting happens: we eventually have to convince other people to believe in our ideas.

That’s sales.

It doesn’t matter whether you become a doctor, engineer, software developer, entrepreneur, teacher, or something completely different. At some point, you are going to have to sell.

The best doctors don’t just understand medicine — they have great bedside manner and can help a patient understand and believe in a treatment plan. Great engineers may have brilliant ideas, but they still have to explain those ideas to customers, executives, or their own teams and get people behind them. Even the stereotypical software developer sitting quietly in a dark room eventually has to come out, show people what they built, listen to feedback, and convince others that it solves a real problem.

So I would actually encourage you not to think of sales negatively but more as a necessary skill to have in any business role.

Sales, when it’s done well, isn’t about pressuring someone into buying something they don’t want. It’s about understanding people, communicating clearly, building trust, solving problems, and getting others excited about an idea you believe in.

Those are incredibly valuable skills.

No matter what career path you choose, learning how to sell your ideas and market what you create will give you an advantage. You can build the coolest product, come up with the smartest idea, or create something that could genuinely change the world — but if you can’t communicate its value and get people to support it, it may simply die on the vine.

So my advice would be: find something you’re genuinely interested in, become great at it, and don’t be afraid to learn how to sell.

You may never have “Sales” in your job title, but I can almost guarantee that learning how to sell will make you better at whatever you decide to do.

And who knows — you may even discover that sales is a lot more fun than you thought.

Josh recommends the following next steps:

Communication is the key! Learn how to communicate clearly but in a focused manner to get your point across.
Join a Toastmasters Group!
Get out and do some public speaking!
Don't stay comfortable!
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Siddhant’s Answer

Hi Elias!

Let me share my story with you. After graduating as an engineer, I was set to join a big IT company as an analyst, which meant coding. But coding never really excited me. So, I joined a small firm in a sales role, even though I had no experience. In my first week, my mentor noticed how well I explained a product to a customer, including its details and functions, and how I answered their questions. This was actually technical consulting or pre-sales in the consulting world.

My mentor encouraged me to learn more about pre-sales and what it involves. If you find something that excites you and makes you curious about all the possibilities, you're on the right path. Whether it's sales, marketing, or starting a business, follow what drives you.
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Melanie’s Answer

Business is a broad field that covers many areas, not just one specific function. It involves strategy, people, operations, and growth all at the same time. What I enjoy most is the variety and the opportunity to make a big impact!
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Javier’s Answer

When I was 22, I was open-minded and not focused on a specific career path. My goal was to land an entry-level job with a well-known company to boost my resume. I started at PepsiCo in a sales management training program for Frito Lay. There, I learned the importance of hard work, leadership, and attention to detail. Although I didn't plan to sell chips forever, I found value in operational excellence and enjoyed the variety each day brought. This led me to a role in Sales Operations/Sales Strategy, where I became a crucial part of keeping the organization running smoothly, collaborating with different teams, and experiencing something new every day. Embracing this path eventually took me to Microsoft!
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Sean’s Answer

I chose sales and marketing for my studies and for my career because, above all, I genuinely enjoy meeting and getting to know people of various backgrounds. Sales allows me to begin by building a trusting relationship and then being an advisor to my customers on the biggest challenges they face. When the solutions I represent give my customers the ability to solve their biggest business challenges, both the sales cycle (i.e., the time it takes to identify the pains/challenges and deliver a suitable solution to address and solve these pains, working with multiple stakeholders along the way) and the solutions that the customer adopts become enormously fulfilling for me to help sell and then implement into their businesses.

Sales and marketing is such a broad area to work, and the impact you can make can be quite significant. I find it to be fulfilling and fun, and if you enjoy solving problems creatively, it is a rewarding career!
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Andrea’s Answer

I've always defined business as including both marketing and sales, so I'll address the difference between those two. :)

Sales is great if you want a high income and aren't worried about work-life balance. Your job is about your client's schedule, not yours, which can be a downfall. But the money is stellar! Especially if you take feedback well. (And especially especially if you're in technology or healthcare. ) Don't think that if you're quiet or introverted that sales isn't for you. People think becoming a good salesperson is about an innate ability for charisma. While that does help, it can definitely be developed over time with coaching and an open mind.

Marketing is about data, analytics, content, and a myriad of other subjects. Honestly, marketing can be so many things. It really depends on the job. I think of us as lever-pullers who operate behind the scenes. The men and women behind the curtain, so to speak. What makes a brand one thing and not another? A marketer. Who is automating those emails I get about my subscriptions? A marketer. It's a big field! I chose marketing over sales because I have always valued my time outside of work. I want to put in my eight hours and be done - which is a big reason why I left my first career, teaching! Moving into marketing made more sense for me for that reason. But if I was young, motivated, and not worried about late nights taking away time from my family, I'd definitely consider sales.
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Pallavi’s Answer

Honestly, I wasn't completely sure what I wanted to do when I first started my career. I knew I enjoyed solving problems, working with people, and understanding how organizations operate, so business and strategy felt like the closest fit. What I learned over time is that you don't have to get it perfect the first time.

Through different roles and experiences, I gradually discovered what I enjoyed most. Every job taught me something about myself. Some experiences helped me realize what I didn't enjoy, while others showed me where I could make the biggest impact. That's what ultimately led me toward business strategy.

What I like most about this field is that no two days are the same. I get to analyze challenges, think about the bigger picture, collaborate with different teams, and help shape decisions that move a business forward. It's a combination of problem-solving, creativity, and working with people, which keeps the work interesting.

My advice is not to put too much pressure on yourself to have everything figured out right away. Your career is a journey, and sometimes you discover what you're passionate about by trying different things and remaining open to new opportunities.

Hope this helps and wish you all the best
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Kevin’s Answer

That's a great question! I didn't plan too much when I chose sales—I just joined the classes my friends took. But it turned out to be a fantastic way to earn a living in your 20s. Sales is all about being eager to work hard and having the patience to build relationships. You don't need to worry too much about technical stuff; that's what your engineering teammates are for. Sales is a great choice if you want a job where:

- Your effort can boost your paycheck
- You get flexibility and good benefits, like wellness, medical, and travel perks. As you move up in a company, you can work from anywhere with your laptop
- You're surrounded by hardworking people who also like to have fun. When I started, I spent 3-4 days a week in the office with people my age, and we became good friends. We did things like run clubs, rec sports, and happy hours together.
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Dan’s Answer

I will focus on sales, an often misunderstood profession. Some enter sales because it can be a high paying job, more then most roles, the financial rewards directly reflect the "smarts" and effort you bring to it. But in my experience as both a sales person and a leader, those who succeed in it as a career count the financial rewards as a secondary benefit. Think about what you enjoy doing, or an industry you think you want to work in. The companies need sales people who believe in the product or the industry. That belief will help you succeed. Other qualities- the best sales people love to solve problems, essentially that's what you are doing in a successful sale, especially large sales.

You do not need to be an extrovert, you just need to enjoy interacting at a professional level with others. Sales is about thoughtfully listening, sharing your ideas in response, be willing to recognize if your companies service or product is not the right one. But you must be willing to put in the effort, this profession will give you a lot of freedom to make your own decisions. You need to be methodical, keep your promises, do your research, do your follow up, be a professional! Sells is less about being talkative or gift of gab, and more about effort and belief in what you do.
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Paco’s Answer

I work in high tech. Most of the common career paths would have been to 'code'. However, I went for sales, marketing and consulting / customer service instead. I did not know this at the time, but the roles I have enjoyed the most have been working directly with others. Not with a computer. But with people. Helping them understand 'what was cool' about the tech we have. Listening to their problems with tech. Solving those problems and telling stories about tech. Whether that was as a consultant for one customer at a time, or as a marketeer, doing it with millions of customers.

What I have liked the most about all these roles has always been to know that I am trying my best to 'decode' tech so it is understandable and exciting.
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Karen’s Answer

In college, I pursued a double major. Initially, I planned to teach business classes to high school students. However, after taking a sales class, I realized that sales was my true passion. Since my college didn't offer a sales major, I chose to add Marketing as a second major. My early jobs focused on marketing, but I eventually moved into sales, starting as a Sales Development Representative and quickly advancing. I love sales because it involves solving problems, using communication skills, and working with people. I gain energy from helping others achieve their business goals.

I've held various leadership and individual roles, and working from home for several years has given me the flexibility I need. I travel a lot for my job, which allows me to meet customers and colleagues face-to-face and explore new places.

Tech sales has been rewarding and has opened up great opportunities for my family. Loving what you do is crucial, and I truly enjoy my work! There's always something new to learn, and the ever-changing tech world keeps things exciting.
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Shawn’s Answer

Great question, Elias! What attracted me to business, and what I still enjoy most about it, is the opportunity to make things better, both for people and for the organization.

A big driver for me is people. I love having the opportunity to lead others, help them discover what they’re capable of, and support them in getting to the next level in their careers. Some of the most rewarding moments aren't necessarily about something I accomplished personally, but seeing someone I've worked with accomplish a goal they may not have thought was possible.

I also love building things that didn't exist before. That can mean creating a new capability, testing a different way of working, or running an experiment where we genuinely don't know what the answer will be. Not every experiment works, and that's actually part of what makes the work interesting. If you learn from it, adjust, and try again, even something that doesn't work can move you forward.

Right now, AI makes that especially exciting. We're at the beginning of a major change in how people work, and I get to help explore how technologies like AI can become part of the way we do business, not just as a new tool, but as a way to solve problems differently and create capabilities we didn't have before.

Don't put too much pressure on yourself to know exactly what job you want. Instead, figure out what gives you energy. Do you like helping people grow? Solving difficult problems? Creating things? Experimenting? Working with technology? Those interests can lead you toward opportunities you don't even know exist yet. Be open and stay curious.
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Sarah’s Answer

Hi! My career path has not been a straight line, but communication and business have been consistent threads throughout it. I began with an interest in public relations because I enjoyed connecting with people, shaping messages, and helping others understand the value of an idea or organization. I later pursued graduate education in business, which strengthened my interest in strategy, operations, and organizational decision-making.

Over time, my career evolved into helping employees, leaders, and organizations grow. Although I do not work in a traditional sales or marketing role today, I still use many of the same skills. I have to understand people’s needs, build relationships, communicate value, influence decisions, and turn ideas into practical results.

What I enjoy most about business is that the skills are highly transferable. You can use them in nearly any industry, and there are many directions your career can take. I also enjoy seeing an idea move from a conversation or strategy into something that has a meaningful impact on people.

Best wishes!
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Ralph’s Answer

I really enjoy working with people and helping them solve their problems. That's what led me to a career in sales and business development. In this field, you get to build relationships and meet new people all the time. It's important to stay curious and find ways to overcome challenges. The work is always interesting, even if it's not easy. If you like a job that is exciting and always changing, this could be a great fit for you. When you put your heart and mind into something, it usually turns out well. Passion and effort often lead to success. One thing I always try to remember is to leave people, whether they are customers or business partners, in a better place than when you met them. I love my work and the wonderful people I get to meet and help. When you work hard to be good at what you do, success usually follows.
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Jason’s Answer

I pursued a career in marketing because its at the crux of human psychology, storytelling, data, and business. Marketing is really about tackling the nuances of what moves hearts and minds (around products, features, etc) and how to bring the right nuances to market to match with the right audience, to move them to purchase- which, in the consumer space especially, feels fascinating to me.
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Kristen’s Answer

Hi Elias, it is nice to virtually meet you. You have a great question. The reason I decided to pursue a sales/marketing path is deeply tied to my innate desire to help people. The key to being successful in these roles is listening to your client (both internally and externally), and then providing true solutions for their wants/needs, with the products and services that you organization offers. In my personal opinion, the best sales people are the ones who take the "what's in it for me?" question out of the equation, focusing solely on the customer, which naturally results in mutual benefit for both sides. Good luck as you begin your career journey!
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Weiss’s Answer

Elias,

Even though I tried to avoid it, I ended up in sales. It turned out to be the perfect match!
Thank you comment icon Happy to hear that sales was a good fit for you! What do you enjoy about it? Your perspective could help the student with their career journey Gurpreet Lally, Admin
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Trina’s Answer

I accidentally got into sales, and I really enjoy it! The skills you gain in sales can be useful in many fields. You learn to listen carefully, negotiate, and help people solve their problems. It feels great to assist others. I believe you should know a lot about what you're selling and truly believe in it. When you do, talking with customers becomes more natural. I also like that sales offers many opportunities. Sometimes the best part is the commission, the satisfaction of accomplishing goals, and other times it's the flexibility of your schedule.
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Johanna’s Answer

Starting a career in business was a great choice when I wasn't sure which direction to go. As I got into it, I discovered I enjoyed talking to people, selling products, and learning how they work. Near the end of my studies, I landed a sales internship that confirmed I was on the right track. When I began working full-time, I transitioned into marketing and found my passion! I love helping people have a fantastic experience with our products. Now, I see the world in a whole new way.
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Dennis’s Answer

I think most people try to determine a career direction by asking "what do I want to do?" I struggled in answering that question. Instead, I looked across a variety of majors and asked myself "what do I NOT want to do?". That helped eliminate a lot of potential pathways, and left me with a small list. My next question was "of these remaining career paths, which ones give me a high likelihood of generating a decent, dependable income?". That's how I landed on Business as my major, and then eventually Finance as a concentration.

What do I like about Finance? I'm a very numerical person; I like interpreting data, determining what are the key takeaways, and then communicating that to non-Finance audiences in a consumable way where hopefully some sort of action can be taken.
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Michael’s Answer

Love the question Elias! I've been in Sales Orgs for various SAAS companies for about 10 years now and being a part of something that grows because of the work that you do is something that energizes me every day. I love seeing our company land new deals, grow existing customers, and drive new business overall - it just makes me feel like I'm making an impact on something that's greater than myself. Along with this - I've been lucky enough to have the opportunity to work for organizations where I truly care about the product and it's impact on companies that use it so seeing it's impact increase because of the work that I'm involved in is awesome to be a part of.
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MANAHIL’s Answer

Hi Elias,

Here’s a short take on careers in business, sales, or marketing:

Business : Many choose it for stability and growth. It teaches management, finance, and leadership skills.
Sales: Great if you enjoy meeting people, building relationships, and seeing direct results from your work.
Marketing : Creative field where you connect products with people, often using digital tools and campaigns.

Most people like these paths because they mix people skills, problem-solving, and opportunities to grow into leadership roles.

Best regards,
Manahil
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Amelia’s Answer

I like my lifestyle. Working remotely gives me a lot of flexibility, and I save time and money since I don't have to commute or prep meals. My job feels meaningful, but it's not my entire life. It's not my passion, but I enjoy exploring my interests in my free time. In college, I was focused on finding a major or career I would love. As a professional, I switched to business and am much happier with my work-life balance and have less debt than if I had become a scientist. If I could do college over, I'd ask myself what lifestyle I want as an adult and find the most cost-effective way to achieve it.
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Jessica’s Answer

Hi Elias,

that is a very good question.

I have started Uni in Business Administration and Management, because my dad advised me to. At that time, I just hoped that something would catch my interested and I didn't have my hopes up until I "met" Marketing.

I love helping others, solving challenges that people might have and understanding how others think, so I think this was the main driver. Then I specialised in Marketing with my Master and I absolutely loved it.

My advice is start something your gut is positive about and trust the process.

One thing is very important: don't forget to do something that will make you happy and never forget why you do it.
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Amanda (Kohn)’s Answer

I started working after graduation at a market research company and ended up transitioning into ed-tech sales, which means selling higher education programs for undergraduate and graduate students. I personally love knowing that for every "sale", I help someone reach their dreams/goals through the pursuit of online education. It's very rewarding and allows me to work from home.
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