How do you effectively communicate your value to an employer in a short interaction?
Received a call from a potential employer and wanted to know how best to communicate value during a phone pres-screen. #business #marketing #communications #recruiting #hiring #customer-service #professional-development #phone-etiquette
Hi Tylea, congratulations on starting to network with employers! W.I.I.FM. is an acronym that you should always have in mind- What's In It For Me? Employers have this on their mind 100% of the time when interviewing a candidate. Their main goal is to learn 'what skills are in this candidate that I can put to use at my company?' Showing an employer how you can be a value-add for their company can be challenging, but your first step is to conduct research. Learn what industry the company is in, who are their competitors, and what is their missions statement. Then identify KEY ACTION VERBS from the job description to learn exactly what the role entails. Once you have a good idea on who the company is and what the job requires, create your own W.I.I.F.M. Identify what skills mentioned in the job description do you have? How can you contribute to the company mission? Keep in mind the W.I.I.F.M perspective, it will never fail you. Best of luck in your future endeavors!
You will have to toe the line in regards to touting your strengths and bragging. Make sure to stay engaged in the conversation and make sure to ask questions. Make sure to provide examples of situations you have addressed that are similar to what you will handle in the new position.
There are lots of resources out there on the STAR format interview question/answers.
As far as showing value, I would say just make sure that you research the company you are applying for so that you can show how you fit into the company & would be a great fit into their company.
If the interaction is the process for interviewing for a position there do your research, identify 1-3 key points to ensure you hit what is important. Feature the experience you have and how that will solve problems or enhance the value/profit for the company. Use a basic feature/benefit technique, keep it simple, present, then answer questions.
There are 3 aspects of demonstrating value.
What you think your strengths are.
What the buyer (employer in this case) is looking for
How your strengths will add value to Buyer.
In most interviews folks tries to makeup #1 based on #2/3 and that is where their answer falls flat. Without knowing your strengths you cant demonstrated value. If you are having hard time explaining your strengths you have to retrospect and find them and get better at articulating them. Your past job, school, co worker can only help your resume get on top of the candidate list. What sells you (in most cases :)) is how you explain your strengths. Dont simply list technology you worked on but highlight something you (Really!) accomplish that gave you pleasure and satisfaction. Prepare few talking points and "Plug them" at right point.