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What are some jobs that I could get with a bachelors in communications with a concentration in media management?

This is the major I plan on getting, and I am worried about making enough money to be financially comfortable.

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Jason’s Answer

Corporate communications is a great role because you can join any company and any industry. I work at a tech company who has a crisis communications team for example that specialize in getting our messaging to the right audience with the right information. Pay will definitely vary but working for larger companies or being one of few subject matter experts within the organization will help.
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Kathryn’s Answer

Hi Ellie,

Communications is a very versatile and broad field. However, media management is in demand and many companies are looking for employees who specialize in different forms of media, most notably now is social media. You may wish to consider a second major such as Business Management to complement the Communications major. International Business is also a field that is in demand for many organizations or companies. It would add to your marketability as you enter the job market. Depending on how close your are to applying for colleges, you might begin to research which schools specialize in Communications and media. Also keep a close eye on new or developing careers as technology is advancing. Hope this helps.
Thank you comment icon Thank you for the advice. Ellie
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Brian’s Answer

Hi, Ellie. I earned a BA degree in communications with an emphasis in journalism. I've been a journalist and photojournalist, then made the move to tech, where I've been a documentation editor, tech writer, and marketing content editor. It's been a good journey. As Kathryn mentioned, a communications degree is a versatile degree. What you start off doing might not be what you're doing two, or five, or ten years down the road. I'm sure you'll settle into something you enjoy doing. Whatever you do, enjoy the journey and appreciate each new experience!
Thank you comment icon I appreciate your support, Brian Ellie
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Leonard’s Answer

To echo Ellie, you can take your career in a few directions with the media specialty. Social media is one. But if you're looking for media management, then looking into joining a paid media agency that manages ad buys could be one path. Or going in house to a corporation with an in-house media department could be another. Research some of the largest media agencies and definitely look into an internship there and with a corporation so you get a feel for both sides of the house. Good luck!
Thank you comment icon Thanks, can't wait to put this advice into action! Ellie
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Daanish’s Answer

H Ellie,
Communications is a broad major that allows you to pursue many different career opportunities, many of which provide financial comfort. With your major, you could apply for entry level roles in the following fields:

Public relations - this could be at a public relations agency where you would serve multiple clients, or working directly in a public relations team at a company.

Employee Communications - in this field, you would drive how companies communicate internally to their employees.

Marketing - a cousin of of the PR / Communications field, Marketing often uses the same skills needed to be a good PR and Communications professional.

Social media management - in this field - which is often part of a company's PR or Marketing team, you would be responsible for planning what to say and how to say it across multiple social media platforms on behalf of the company. This could involve not only planning what content to publish, but also creating the content itself.

Journalism - in this field, you could work as a writer for a media publication, responsible for identifying and composing stories that are worth your target audience's attention. If you love writing, this is for you.

Broadcasting - there are multiple disciplines in this field that make use of the skills developed as a communications major. You could be behind the camera helping produce the broadcast (as a producer for example), or you could be in front of the camera as on-air talent.

Financially speaking, if you're looking to earn more money early in your career then an entry-level role in PR, Employee Communications, Marketing, and Social Media Management, will generate more income than an entry-level role in Journalism and Broadcasting, where the pay is very low at the entry level.

Another aspect that impacts the level of pay is the industry in which you work. Doing PR or Employee Communications at a non-profit will not pay as much as doing PR and Communications at a technology company or at an agency serving the technology industry.

I graduated from college with a degree in Communications, but worked in compliance, then marketing before ultimately finding my first role in communications at a major tech company... an entire decade after I graduated! The road can be winding, but my Communications degree served me well in every job I had. You've chosen a degree that gives you lots of flexibility with where you might take your career.
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Chris’s Answer

If you're looking for a job that will give your the widest spectrum of experience, I would also recommend the agency route. You're able to touch different verticals, get great hands on experience, manage different sets of KPI's, core business skills such as Excel and PowerPoint, and the ability to move up in your career fairly quick.
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William’s Answer

Ellie,
You can be any of these with Bachelor's in Communications (Media Management)
Journalism
Media Management Educator
Media Management Researcher
Audio-Visual Management
Digital Media Management
Website Content Management
Communication Program Management
Public Relations Management
Print Media Management
Electronic Business Management
Video Content Management
Thank you comment icon I'm excited to put your great advice to good use! Ellie
Thank you comment icon great to know! Thank You! Ellie
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