Pooja Sarin Golechha (she/her)

17 years of experience in B2B marketing (Account based marketing/ABM, Partner marketing, Industry marketing) to help grow business across portfolio and geographies, as well as grow talent across the marketing organization.

I was recognized as 2022 Woman of the Channel by CRN magazine for my contribution to partner marketing; am also a member of 150 club at Coterie community, an exclusive community for experienced partner & ecosystem marketers; Propolis B2B marketing; and a member and speaker at ITSMA ABM podcasts.

Podcast: https://podcasts.apple.com/gb/podcast/ep-56-pega-the-united-front-of-partner-abm/id1463942306?i=1000631849840
Blog: https://momentumitsma.com/unity-is-opportunity-in-partner-abm/
Interview: https://coteriecommunity.global/partner-marketing-account-based-marketing-oneteam/

Collaboration, Customer-centricity, and Continuous improvement are the 3 Cs that are important to me:

In all my roles, I have worked collaboratively with sales, product, alliance, and customer success teams, as well as an ecosystem of partners, and agencies, in a global, multi-functional team environment. It’s the power of the collective intelligence and effort that creates a winning team.

My background in insights and consulting always keeps me curious to gain a deep understanding of client’s and stakeholders’ priorities and challenges, to drive a customer-focused marketing strategy.

Having led multi-channel campaign delivery teams/ABM CoE, I have a good understanding of drivers/KPIs/challenges different teams within a marketing organization have. I focus on bridging the gap between channel teams vs field/ABM teams vs partner marketing teams, to ensure a client focused strategy, effective execution and performance monitoring, and also continuous improvement.

In addition to marketing, I am also passionate about sharing knowledge. I am certified to teach at any national or state university in India and have worked with a national newspaper and television channel to educate children.
https://youtu.be/-L2VBvZGomY?feature=shared

Across various roles, I have planned and managed:
- customer segmentation strategy
- account-based marketing
- buyer experience journey
- marketing-to, -with, & through-partners
- marketing budget for ABM & partner marketing
- MarTech & agency assessment for ABM
- customer insights
- campaign management & marketing automation
- digital & social media marketing
- industry conferences & events program
- industry awards
- industry marketing
- internal communications