A career in marketing can take you in several different directions. In a typical marketing job, you will be given a “generic” product and/or service and instructed to associate that product or service with a brand name. The marketing professional’s job is to create, manage, and enhance brands. By performing these tasks fully and properly, you will ensure that consumers look beyond the price and function of a product or service when determining whether or not to buy it.
QUALITIES THAT MAKE A SUCCESSFUL MARKETING PROFESSIONAL
CREATIVITY – When it comes to marketing strategies, there are often no right or wrong answers. The best marketers are those who think outside the box and do things as they were not done before. Great marketers are individuals who are not afraid to go out on a limb and experiment with what might even appear to be “crazy” ideas. They are not afraid to fail because when those ideas connect, they know it could be a winning strategy.
ENGERY – The best marketing professionals are also those who light up a room with their ideas, creativity, and pure energy. These are people who are passionate about what they do and aren’t afraid to show it. They come to work bursting with enthusiasm. If you don’t love what you do and can’t wait to go to work every day, then it probably isn’t your thing. This is especially true for marketing.
INTUITION – The best marketers are also those who have their finger on the pulse of their audience. You can only give your audience what they want if you know what they want. The good marketer is one who knows what his or her audience wants and is not afraid to give them exactly that. Some things may be obvious. For example, you’re not going to market a dating app to someone who is in his 80s, like me. But it’s the more nuanced understanding of the audience that distinguishes the mediocre from the best in this field.
LISTENING – Good marketing professionals may be enthusiastic and energetic, but they don’t talk all the time. While they are good at expressing themselves, they are even better as listening and observing. They watch people to learn what their habits and expectations are. They know to ask the questions to help draw people out and get to know them.
STORYTELLING – If you are looking for a marketing professional, you are essentially looking for someone who can tell a compelling story. You need to be able to do that to get people excited about the product or service you are selling. How can your product or service improve people’s lives in a meaningful way? Often, that’s the powerful story you are trying to tell. You want to tell it in a way that connects people with your brand. You want consumers to see themselves in the stories you tell.
TEAMWORK – In the end, marketing is not an individual game. It takes teamwork to succeed in your marketing campaign. You will be working with several teams including creative, sales, finance and logistics to successfully sell your product or service. You should be able to work on your own and most importantly, as part of a team in order to succeed as a marketing professional.
Because marketing can be accomplished in several ways, a career in marketing opens many different doors to you as a profession. You might be looking at types of jobs in sports marketing, law firms, luxury brands, clothing, music, or just about any other industry. No matter what type you are interested in pursuing, marketing is a function that is needed in every company in every industry.
Hope this was helpful Tara
Your career potential is unlimited Tara, below are some types of marketing jobs to help you prepare for your Marketing Career.
John recommends the following next steps:
- Market Research – In order for a company to capture a market, it must first be able to understand that market.
- Brand Management – It is their job to instill the brand's essence, map out their competitors brand ed identify marketing opportunities.
- Advertising – You will find that advertisers work with all aspects of marketing from strategy to concept to the execution of the strategy.
- Promotions – This team works on creating programs that unite advertising to purchase incentives like: special discounts, coupons or rebates.
- Public Relations –You must be able to learn quickly what your clients do to communicate their messages effectively.