1. Social Media
2. Product marketing
3. Community advocate
4. Product market research
5. Social Media SEO expert
6. Corporate marketing
7. Partner marketing
8. Graphic designer
9. UX researcher for a product
I like your question because I have a niece that is going to college in the Fall and wants to also major in Marketing. Here's a list of a few types of Marketing careers.
PRODUCT MARKETING MANAGER
Average annual salary: $88,165
With a thorough understanding of the item(s) they’ve been charged to promote, product marketing managers figure out the best ways to generate interest. They develop an overall plan that may include elements such as advertising, press releases, and product demonstrations.
Average annual salary: $70,636
Trendy, eco-friendly, reliable? How the public perceives a certain brand gets shaped by the efforts of the brand manager. This specialized marketing manager works to craft an image and promote it to the public. Getting the message across requires consistency among outlets and collaboration with colleagues to stay on the same page.
MARKET RESEARCH ANALYST
Median annual salary: $63,120
Knowledge about sales trends, competitors, and consumer behavior helps companies to make sound marketing decisions. Market research analysts gather such information and create reports to refer to when developing marketing strategies.
DIGITAL MARKETING ANALYST
Average annual salary: $60,823
Companies trying to figure out how well their online marketing campaigns are working turn to digital marketing analysts. These professionals examine statistics and make recommendations on how to improve performance through efforts such as social media ads, website banner ads, and online branding.
SOCIAL MEDIA MARKETING MANAGER
Average annual salary: $50,332
One of the “newer” marketing careers, social media professionals utilize Facebook, Twitter, YouTube, LinkedIn, Instagram, and other forms of social media provide companies a chance to promote their brand and interact with customers. Common tasks for a social media marketing manager include responding to questions, resolving complaints, writing engaging posts (or supervising others who create them), analyzing social media trends, and maintaining consistency between outlets to strengthen the organization’s image.
SEARCH ENGINE OPTIMIZATION (SEO)
Average annual salary: $49,263
The ability for potential customers to find your company among the many in the crowded global marketplace can be the difference between success and failure. People with titles such as search marketing specialist and SEO consultant figure out how to make sure their employer’s website and offerings place prominently when someone does an online keyword search.
Average annual salary: $48,729
Companies eager to establish themselves as trustworthy experts often build positive perceptions through what they put on their website, social media platforms, and the like. Content writers play a critical role by crafting material in line with objectives. They further connections between the brand and current/future customers by presenting useful information. An insurance company, for instance, may run a Facebook post on ways to keep your home safe from intruders.
Average annual salary: $44,304
Strong visuals attract attention, making them an integral part of marketing efforts. Graphic designers collaborate with other team members to design logos, brochures, websites, and promotional materials. While demand for graphic designers in the print industry is declining, those adept at digital formats face a solid job market.
PAY-PER-CLICK ADVERTISING (PPC)
Average annual salary: $39,340
When Internet users encounter something interesting, they click on a picture or message that takes them to a place where they can learn more. Pay-per-click professionals develop these enticers and decide where to put them for maximum results. They carefully monitor the effectiveness and make adjustments if the ad isn’t generating an appropriate number of traffic, or clicks from paid ads.
Best of luck to you finding what you're interested in.
Sheila recommends the following next steps:
And General management
You can do so much with a marketing degree. If you are also into math, I would try to add finance as a major also. This gives you a lethal combination of ability to think creatively as a marketer, but also put your ideas into financial forecasts that make sense. I work in finance at a large med device company, and support many of the marketing professionals in helping them quantify what different go to market strategies look like. If you have both of these skills sets it could really set you apart.
If you are less into numbers, many of the previous posts list great positions. My sister majored in marketing and is now a sales account executive at Cisco selling hardware / software. She loves entertaining clients!
Hope this helps!
I personally studied marketing and had a career in sales and business development. nowadays i am a country manager handling various areas of the business including a P&L. i believe marketing can widen a person's scope and opens doors for exciting opportunities. on another note, even after finishing your degree, you can always opt for specialized courses that can help you gain more knowledge and skills
Very great answers so far on this question.
To go one step further an interesting topic would be where can you go from a Marketing career, as it always feels good to have options if you realize your aspirations are changing or have changed.
Marketing being very central to a company you are at the crossroad of many teams. Therefore you could very well - after establishing your career in Marketing - have developed the skills and relationships to go to:
- Account Executive
- Customer Success
- Event planning (Conference, etc.)
- Product Management
In Marketing you will develop very strong skills (Communication, Detail Oriented, Data Analysis and Analytics, Market Research, Leadership, Adaptability, etc.) that can be repurposed towards many other paths.
Hope this helps,