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Should I study Digital Marketing?
Digital Marketing right now is in dire need but in 4-6 from nowafter everyone studies it would it become a job that everyone has studied for and underdemanded?
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8 answers
Updated
Kyle’s Answer
Great question. Digital marketing is obviously a very relevant career right now as more advertising moves to digital platforms like websites, social media and video streaming.
Will it be in 10 years? Maybe. Probably, actually. But, if it's not -- do not worry.
When I graduated with a degree in public relations, the career landscape for a public relations professional was much different than it is today. Journalism was different. The expectations of a public relations professional were different and much more focused on media relation than today.
As professionals, we take what we learn in college and use it in our first entry level jobs. You and your skills will continue to evolve along with your industry!
Will it be in 10 years? Maybe. Probably, actually. But, if it's not -- do not worry.
When I graduated with a degree in public relations, the career landscape for a public relations professional was much different than it is today. Journalism was different. The expectations of a public relations professional were different and much more focused on media relation than today.
As professionals, we take what we learn in college and use it in our first entry level jobs. You and your skills will continue to evolve along with your industry!
Thank you for giving me advice.
Isabella
Updated
Travis’s Answer
With the advancements currently being made with generative AI, Digital Marketing is likely going to be seeing some seismic shifts within the next 12-18 months. Likely sooner.
I encourage you to check out what Google and Bing are doing with AI. They will have some blog posts that share what their overall plans are.
I agree that there will be a big need for digital marketers that have knowledge in how to navigate the AI revolution.
I encourage you to check out what Google and Bing are doing with AI. They will have some blog posts that share what their overall plans are.
I agree that there will be a big need for digital marketers that have knowledge in how to navigate the AI revolution.
Thanks for your encouragement!
Isabella
Updated
Joanna’s Answer
Hello there! What a fantastic question you've asked. As a seasoned digital marketer, I can't recommend this field enough! Digital marketing equips you with a robust understanding of media, partner collaborations, and above all, strategic thinking. It empowers you to think critically about audience segmentation and definition and to devise solutions for precise targeting. The essence of digital marketing lies in analyzing the marketplace, diving deep into audience behavior, and conducting competitive analysis. These skills are not only crucial but also transferable to various business domains. So, dive in and let the exciting world of digital marketing broaden your horizons!
Updated
Brooke’s Answer
I have been working in Marketing for 15 years, and it only seems to be more of a need in our current world, so yes! Definitely a good idea to study it, and keep up to date on the latest trends. Email marketing is a strong part of Digital Marketing that we have the most control over. Social networks like Facebook and TicTok are important but could go out of business one day, where as email is pretty much here to stay. Good luck to you!
Thanks for the help.
Isabella
Updated
Naomi María’s Answer
Digital marketing won't go anywhere unless a solar flare takes away all our technology in one fell electromagnetic whoosh! So don't worry about there not being enough digital advertising, content, and strategy to go around. It will continue to grow and change, and 4-6 years from now it will look different than it did 4-6 years ago. There's a lot now, ranging from SEO to the MMS ads sent to your phone to sponsored products on Amazon to social media influencer campaigns to landing pages.
What will happen in the future is there will be new channels for content and advertising and a digital marketing program will teach you strategies for all of these, but what will also be important to help find a job and stand out from the rest of crowd is getting a little professional digital marketing experience through internships, work-study, or a part-time job before you graduate.
The good thing is digital keeps getting bigger so there are many different industries you can work in. You might figure out while still in school or you while at your first job after graduating or even later than that. You will have opportunities to pivot! Even with AI coming into the picture, it's not going to displace the need for digital strategists, analysts, designers, writers, and other roles. It will simply change how people work with technology. Digital marketing changes a little bit every day, so to stay relevant in the field, you'll have to keep up with trends and pay attention to what's going on with advertising platforms, social media, streaming, e-commerce websites, and more.
I added a couple links for you to read so you can see a little bit about what digital marketing needs are today and what people think they will look like in the future. Hopefully it helps you feel more confident about the field and maybe you'll even find a niche that sounds interesting to you! :)
Read this overview of marketing disciplines from AMA - https://www.ama.org/the-definition-of-marketing-what-is-marketing/
Read this future of digital marketing article from Forbes - https://www.forbes.com/sites/forbesbusinesscouncil/2022/05/25/what-is-the-future-of-digital-marketing/?sh=3f41116c43fd
Read this digital marketing trends article from FastCo - https://www.fastcompany.com/90874690/five-innovative-trends-shaping-the-future-of-digital-marketing
What will happen in the future is there will be new channels for content and advertising and a digital marketing program will teach you strategies for all of these, but what will also be important to help find a job and stand out from the rest of crowd is getting a little professional digital marketing experience through internships, work-study, or a part-time job before you graduate.
The good thing is digital keeps getting bigger so there are many different industries you can work in. You might figure out while still in school or you while at your first job after graduating or even later than that. You will have opportunities to pivot! Even with AI coming into the picture, it's not going to displace the need for digital strategists, analysts, designers, writers, and other roles. It will simply change how people work with technology. Digital marketing changes a little bit every day, so to stay relevant in the field, you'll have to keep up with trends and pay attention to what's going on with advertising platforms, social media, streaming, e-commerce websites, and more.
I added a couple links for you to read so you can see a little bit about what digital marketing needs are today and what people think they will look like in the future. Hopefully it helps you feel more confident about the field and maybe you'll even find a niche that sounds interesting to you! :)
Naomi María recommends the following next steps:
Thank you for the advice, Naomi María.
Isabella
Kateryna Galunga
Illustrator and Graphic Designer
2
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Kateryna’s Answer
It does not matter what you do. The most important thing is to do it great and to become one of the best in your field. Do better, do more than your colleagues, know more. There is always a demand for true specialists in every field.
Updated
Christopher’s Answer
Studying digital marketing can be a worthwhile endeavor for several reasons. Here are some factors to consider:
Growing Industry: Digital marketing has become an integral part of business strategies across industries. With the increasing reliance on digital channels, businesses are constantly seeking professionals with digital marketing skills. By studying digital marketing, you can position yourself for a range of career opportunities in various sectors.
Diverse Skill Set: Digital marketing encompasses a broad range of skills, including social media marketing, search engine optimization (SEO), content marketing, email marketing, analytics, and more. By studying digital marketing, you can gain a versatile skill set that is highly valuable in today's digital age.
Career Opportunities: Studying digital marketing can open doors to various job roles, such as digital marketing specialist, social media manager, SEO analyst, content strategist, email marketer, digital advertising specialist, and more. These roles often offer good career prospects and opportunities for advancement.
Entrepreneurship and Freelancing: If you have aspirations of starting your own business or working as a freelancer, digital marketing skills can be incredibly beneficial. Understanding how to effectively market products or services online, build an online presence, and engage with target audiences can give you a competitive edge in the digital landscape.
Constantly Evolving Field: Digital marketing is dynamic and ever-changing. By studying digital marketing, you can stay updated with the latest trends, strategies, and technologies. This field requires continuous learning and adaptation, making it ideal for individuals who enjoy staying at the forefront of industry developments.
However, it's important to note that digital marketing is a competitive field, and success often requires a combination of knowledge, practical experience, and creativity. Before making a decision, consider your interests, strengths, and long-term career goals. Research the curriculum and reputation of the digital marketing program you are considering to ensure it aligns with your needs.
Additionally, keep in mind that while formal education in digital marketing can provide a strong foundation, practical experience, certifications, and staying updated with industry trends through self-learning are equally important. The field of digital marketing often rewards individuals who can demonstrate their skills through real-world projects and practical application.
Ultimately, whether or not you should study digital marketing depends on your personal goals, interests, and the opportunities available in your desired career path. It can be beneficial for many individuals, but it's important to carefully evaluate your own circumstances before making a decision.
Growing Industry: Digital marketing has become an integral part of business strategies across industries. With the increasing reliance on digital channels, businesses are constantly seeking professionals with digital marketing skills. By studying digital marketing, you can position yourself for a range of career opportunities in various sectors.
Diverse Skill Set: Digital marketing encompasses a broad range of skills, including social media marketing, search engine optimization (SEO), content marketing, email marketing, analytics, and more. By studying digital marketing, you can gain a versatile skill set that is highly valuable in today's digital age.
Career Opportunities: Studying digital marketing can open doors to various job roles, such as digital marketing specialist, social media manager, SEO analyst, content strategist, email marketer, digital advertising specialist, and more. These roles often offer good career prospects and opportunities for advancement.
Entrepreneurship and Freelancing: If you have aspirations of starting your own business or working as a freelancer, digital marketing skills can be incredibly beneficial. Understanding how to effectively market products or services online, build an online presence, and engage with target audiences can give you a competitive edge in the digital landscape.
Constantly Evolving Field: Digital marketing is dynamic and ever-changing. By studying digital marketing, you can stay updated with the latest trends, strategies, and technologies. This field requires continuous learning and adaptation, making it ideal for individuals who enjoy staying at the forefront of industry developments.
However, it's important to note that digital marketing is a competitive field, and success often requires a combination of knowledge, practical experience, and creativity. Before making a decision, consider your interests, strengths, and long-term career goals. Research the curriculum and reputation of the digital marketing program you are considering to ensure it aligns with your needs.
Additionally, keep in mind that while formal education in digital marketing can provide a strong foundation, practical experience, certifications, and staying updated with industry trends through self-learning are equally important. The field of digital marketing often rewards individuals who can demonstrate their skills through real-world projects and practical application.
Ultimately, whether or not you should study digital marketing depends on your personal goals, interests, and the opportunities available in your desired career path. It can be beneficial for many individuals, but it's important to carefully evaluate your own circumstances before making a decision.
Thank you so much, Christopher!
Isabella
Updated
Alejandra’s Answer
Hi Isabella!
Marketing will always be in need :) We can say the same thing about every job- but the truth is, most jobs will always have some demand.
Marketing will always be in need :) We can say the same thing about every job- but the truth is, most jobs will always have some demand.
Thanks, can't wait to put this advice into action!
Isabella