What's the best major for marketing?
What's the best undergrad major for someone who wants to be in a marketing managerial position eventually, whilst simultaneously having a plan B? Marketing, finance, or other?
I've heard that marketing is not the major that it used to be, and most people advice me to align with the marketing path, but with an entirely different business degree since marketing is 'useless' and doesn't provide the necessary skills for working in the field.
My initial plan was to major in marketing and attend a state university for 4 years while working an internship and networking, followed by eventually getting a job and working on an MBA, as well as certifications. Is this a good idea, or am I way off?
All this being said, in my experience, getting a great job in marketing (especially on the creative side) is much more about your portfolio than it is about a specific degree.
I think your career plan is perfect, though certifications will help you with career changes more so than ongoing career development.
Luckily, I major in Marketing! Technically, Marketing is one of the concentrations under Business Administration, other concentrations including Accounting, Finance , management , etc)
Comparing to STEM major, business seem "useless" because basically what we got are soft skills, but I would't regret what I chose. I used to be shy and didn't talk too much in class even out of the class because I'm an international student and I was not really good at English. But Marketing major changed everything , I very enjoy it and be proud of what I acknowledged in Marketing!
Actually, have you heard about Business Analytics , it's STEM-designated but I'm afraid that it's only offered to graduate( it officially called Master of Science programs in Business Analytics) and PhD students, however, you or me do need to learn the "useless" thing before we want to get deeper in this area. In that case, Business won't be a bad choice for you.
I can see your passion about Marketing thru your words. In addition. if you will be in other major, you could think about choosing Marketing as a minor when you go to the college, or you could make the ultimate decision after you took some fundamental marketing class ( I'm sure in college you will have free elective classes to take, at that time you could try some marketing classes) , and you can change your major at any time before your sophomore year.
Wish this helps.
I agree with Jinhua, your major is dependent upon your area of interest. If you are not sure, you can major in Business with a marketing minor. I would also highly recommend that you take as many business finance courses as possible. No matter what you do with your degree, when you are part of a business, having a solid understanding financials puts you in a preferred position to move up in the organization.
Best of luck to you in your educational and career journey.
Firstly, I wouldn't agree that a marketing degree is "useless", quite the opposite in fact. I'm based in Ireland, and studied marketing and management in university, and it has stood by me in my career ever since.
I would certainly suggest doing additional course thought - LinkedIn learning courses around management, Google analytics etc. These will all help you.
Leadership courses will certainly help steer your career towards a managerial position. This won't happen right away of course, but with some experience and initiative to go and do some courses, this will all help.
Also, if you can get real hands on experience through summer jobs, internships etc. I would suggest you do that. It all looks good on that all important CV when applying for jobs!
Best of luck!
I would strongly suggest looking into Business Administrations to start if this is for an undergrad. This is a great way to understand business operations and how marketing would work for businesses.
I took my undergrad in Communication Studies & Sociology hoping to become a Sports Broadcaster.
After graduating, I look a post graduate program for Marketing Management. Amazing program and I am now working for Salesforce.
If marketing is your passion, there's no harm (in my opinion) pursuing your education in it. It might help you figure out the exact area you want to study (i.e. creative vs brand vs analytics). However, I do encourage you to leave some room for spontaneity. As someone that thought she had planned her whole life out at 17, I can guarantee you it will be a smoother (and ultimately better) ride if you're open to change if it comes. Don't stress about MBAs and certifications; go to a school and study a subject that will bring you joy and the rest will fall in line with hard work and perseverance.
You will have a 30-40 year career. What you study will be less important when you have 20 years of experience than when you have 2. However, as a student with an interest in marketing, you will be on the right path if you study marketing as recruiters will look for that (or a business/bachelor's degree) when looking to hire for their marketing departments. As you progress in your career, an MBA is always welcomed, as well as any education that shows that you have a growth mindset and are looking to improve your skills.
Has marketing changed? Yes, because consumer behavior has changed. People are no longer watching (linear) TV, listening to the radio, or reading newspapers or magazines. So marketing teams are not including TV ads in media plans, making radio ads, etc. Instead, communications might take place over social networks, in video format, or with social media influencers. There's nothing inherently wrong with that. Marketing is adapting to this change.
Do marketing classes prepare you for the real world? I think so. Your college classes should help you with collaborative work projects. They should teach you to think. They should teach you a vocabulary and help you understand the basics of developing a marketing plan. Will you be able to roll-up your sleeves on day 1 and put together a plan for a large tech product launch? No. Because you will discover so many brilliant people who have years of experience who will be able to provide you with another great education.
Good luck to you!