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What are some tips for a beginning entrepreneur to learn about branding
I am a grad student starting a health and environmentally conscious skin care line and need to figure out what my company will embody. What are some suggestions I can get to help guide me towards my ideal customer, what my brand stands for and how it's different than the rest. I really want it...
What is the best study tool to learn economics for beginners?
I am taking Competitive Strategy at the Yale School of Management this semester. I have no economics background and even though the material isn't completely over my head, I feel intimidated and behind. What can I do to catch up, even a little? Is there a one-stop website or book that can...
How does a startup go from selling to independent boutiques to large retail stores?
I am in graduate school developing a health and environmentally conscious skin care line. Since I have reached out to different stores of how I can acquire shelf space, I feel that there is a gap in my knowledge between small and large retailers. I'm aware that I need to make bigger sales and...