Amy Jackson

I give emerging brands a voice by shining a light on the people who build and use them.

I’m currently focused on scaling the impact of the SAP Ariba and SAP Fieldglass Brand Experience team while we evolve our brand strategy and messaging around our customers.

At BestfortheMoment.com, I cheer on working moms and entrepreneurs, celebrate “Mama Makers and Shakers,” and write about finding, creating and doing our best for the moment.

Over the course of 8 years with SAP Concur, I built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, shaped messaging and brand experiences for the travel product portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt), and led TripIt’s consumer marketing team through high-quality growth while reducing spend.

I started my career in PR, securing my first story in The New York Times on the cover of the business section for the US Potato Board's Thanksgiving pop-up and Parade balloon. I pivoted to Silicon Valley, where I coached start-up founders at Mint.com and LivingSocial through media opportunities—and drove national awareness for the Computer History Museum—in the Wall Street Journal, USA Today, WIRED, and CNBC, to name a few.

Along the way, I’ve developed a passion for helping people fulfill the potential of their professional selves, while increasing awareness of the experiences and causes that give us purpose.