Which Career Path, Major, & Industry Should I Go Into?
Hello! I’m a high school student preparing to apply to college very soon. I’ve spent the past four years fully immersed in business and marketing—I’ve worked as a marketing intern, served as a state officer for Business Professionals of America, and received multiple awards in the field. I would also say I have a talent for it as I am very creative and business minded.
However, recently I’ve experienced a shift. I’ve been deeply drawn to advocacy—especially in supporting underserved communities, advancing youth education globally, and championing women’s rights and access to resources. It feels like this is what I’m truly meant to do, and I want to take that passion to a professional level.
I’ve started looking into careers in law, policy, and even advocacy-focused marketing, but I’m still uncertain about the right direction to pursue in college. As someone who’s navigating this transition, I’d be so grateful for any advice you could offer—whether on combining these interests or exploring pathways that align with my purpose.
35 answers
Christian’s Answer
It's definitely a great cause to pursue advocacy as a direction for your career.
Since you mentioned that you have a strong business/marketing mindset, one option is for you to continue down that pathway, and then apply those skills to groups/companies that align with your values.
As boring as it sounds, organizations always need administration, finance, organization, marketing, PR, communications, and the like to function.
You can be a marketer and make an impact to organizations you align with. Frequently groups never get off the ground as they are charging head first into their advocacy work, when what they need is a plan.
Following your strengths and applying them to make a change in the world, can make all the difference.
Happy to answer any follow ups if you're interested.
Michelle’s Answer
You have expressed your interest so beautifully and I would like to provide some advice for you as you start preparing for college. You have already achieved a great deal and I think you'll easily remain a high achiever through college and your career !
Going into a field of work in which advocacy skills can be used is exciting and can be a satisfying venture. You would surely use the business and marketing skills you already have to promote campaigns and causes. But advocacy is one duty within a career position and your college major should be one that will provide you with credibility. Although there are a variety of single courses you can take to understand groups of people and human behavior, there are a few majors that may be suitable and than consider obtaining a Masters Degree as well for added expertise and credibility.
The best Majors to validate advocacy skills in and that would provide a wide range of venues and niches you can work in would be Political Science, Human Services, Public Administration, or Community Organization. You'll have to look for a college that offers the program you choose and read the information before selecting a major. Some of the single classes that you can take in college that would support your major would be courses in psychology, sociology, public speaking and a management class that includes marketing, advertising and promotions.
Start becoming familiar with non-profit community based organizations as this is where much advocacy is done. People in positions of Executive Director, Program Director at social service based organizations use their advocacy skills frequently. You could also consider going into politics, starting with your local community and progress as time goes on. I kind of don't advise social work as a path because the social work path is pretty heavy and contains courses you may not exactly be interested in, but that's up to you.
Throughout college and after graduation, networking for these fields is crucial. While you are in college, consider doing volunteer work as the quickest way to be among professionals in the field you choose. Ask your professors if Internship Placement will be done for you in your Junior and Senior year in college. Some colleges do this and some don't. Find out what groups and causes are on campus and join them. Become familiar with the laws connected to the issues you want to work with.
So remember, you will first need to get an idea of which venue you'll want to work in and perhaps that can make a Major selection more easy to do. Usually it would be in the politics or social services/human services fields and sometimes government. I highly recommend considering going for your Masters Degree, too.
I hope this helps and I wish you all the best !
James’s Answer
Things to Think About:
- Interests: What do you love learning about?
- Skills: What are you naturally good at? What have you learned from school, work, or hobbies?
- Personality: Do you like working alone or with others? Are you more introverted or extroverted?
- Values: What matters most in a job? (e.g., work-life balance, helping others, earning potential)
- Industry Demand: Look into which fields are growing and have many job opportunities.
- Salary Expectations: Think about how much you want to earn and if your chosen field can meet those expectations.
Popular Fields and Majors:
- Technology: Computer Science, Software Engineering, Information Technology
- Healthcare: Nursing, Medicine, Health Services Management, Pharmacy
- Business: Business Administration, Management, Finance, Marketing, Economics
- Engineering: Various branches like civil, mechanical, or electrical
Tips for Choosing:
- Self-Reflection: Think about your interests, skills, and values.
- Research: Look into different career paths and industries.
- Network: Talk to people working in areas you are interested in.
- Seek Advice: Consider career counseling or coaching.
- Gain Experience: Volunteer or intern to get hands-on experience.
By taking the time to explore these areas, you can confidently choose a career path that suits you.
Chandrima’s Answer
You have expressed multiple lines of interest, and kudos that you have not restricted yourself to any one field or potential profession. Before you even want to think of the ultimate line you want to choose, here are few questions you should ask yourself?
1) Where do you want to see yourself 3-5 years for now (in terms of say a title, company you would like to be a part of, salary you want to earn etc. - it could be anything). Articulating your goals in a measurable way will help you know what can get you there
2) What is your top 3 strengths? And I dont mean generic e.g. I am a people oriented person. That is a very generic statement. Be more deeper into what the strength is? e.g. I can be put in an ambiguous situation, and i can develop /present a creative output from it. That may be more definitive into you thinking of the profession/field that can apply this strength of yours
3) What do you dislike doing? Again be precise, if your field has the potential of presenting situations/work that say occupies 20% of your job time in doing things you dislike...you may not want to go down that path
4) What will your profession lead you to. So for e.g. you may start out let's say as a person who develops content, google ad words etc....this might take you into a profession that involves you leading the content management strategy for a large organization, or doing something in advertising where you are helping companies position and create their brand....so the journey that you start out with, will eventually evolve into something bigger. You need to paint that bigger picture and be able to see yourself doing that...which will help you navigate the current situation
I hope this helps. wishing you all the best!
Shreya’s Answer
Best of luck as you start this exciting journey!
Rob’s Answer
VK’s Answer
The good news? You don’t have to choose between business and advocacy—you can absolutely blend the two. Here are a few directions to consider:
• Double major or minor in something like Public Policy, Political Science, or International Studies alongside Marketing or Business. This gives you a strong foundation in both areas.
• Explore careers in social impact marketing, nonprofit management, or public affairs—these roles use your creative and strategic skills to drive real change.
• Look into programs focused on social innovation or public interest law—some schools even have pre-law tracks with an emphasis on social justice or human rights.
• Intern with advocacy organizations that focus on education, women’s rights, or global development—experience will help you find the best fit for your purpose.
Your instincts are strong, and your ability to lead with both strategy and compassion is powerful. You don’t have to have it all figured out right now—just keep following what lights you up and trust that you’re building something meaningful. You’re already well on your way with such an incredible focus. Amazing! :)
Good luck!
Jatinder’s Answer
Ayodeji’s Answer
Jake’s Answer
I would encourage you that in college you could still pursue a business major, and specifically in marketing if you are truly passionate about it, and achieve your goal of supporting underserved communities and advancing the causes you feel so passionately about. Just because you get a business degree does not mean you have to work for a standard corporation, in fact you could use your talents to serve at a nonprofit organization that feels as passionately as you do about these causes.
Nonprofit organizations still need to be run effectively and are in need for individuals with strong business/marketing skills that will help them reach more individuals and advance their cause. It sounds like this would be a great place for you to look at for your career. Also, if you start to feel a pull towards law school this can be achieved following undergraduate studies so you still have time to decide on that!
I hope this helps and good luck in your future endeavors!
Lindsay’s Answer
Ashish’s Answer
Edward’s Answer
It's fantastic to see your interest in combining social impact and marketing into one role. You're on an exciting path! Consider exploring marketing for non-profit organizations, where you can use your skills to support causes that make a difference. You might even find opportunities to blend marketing with social work, allowing you to contribute in multiple ways. Try working with an advocacy organization to gain experience and see how your marketing talents can truly help them thrive.
Wishing you all the best on this journey!
Jared’s Answer
Second, if you're unsure about your career path, consider majoring in communication. It's a broad field that covers marketing, business, and advocacy, giving you time to decide on a more specific direction. Communication courses also connect well with other majors if you decide to switch. I've noticed that both Communication and Business Administration degrees are often mentioned in job postings and are great foundations for master's programs. Best of luck on your journey!
Anthony’s Answer
Claire’s Answer
First - great job thinking about your passions and interests! As you start college, I just want to encourage you to think about how you might use multiple majors to narrow down your interests. For example, you might choose to pursue a major in business or marketing where you'll continue building out your understanding of business strategies, processes, etc. At the same time, you could pursue a major or minor related to advocacy. For example, if you're passionate about advocacy through policy you might consider a major or minor in government or policy; if you're passionate about advocacy related to the environment, you might pursue an environment-focused major or minor.
Non-profits and advocacy agencies need people who are both adept at business functions and who understand their field. This also gives you the ability to pivot pathways more easily if your interests change!
Aidan’s Answer
It is important to find a career path that aligns with your goals and aspirations. The best advice I can give you is to try and narrow down which major you would like to pursue and visit many different colleges if possible. Also remember that you can always switch majors/paths. When I was applying to college, I wanted to be an engineer, and now I am an accountant. Know that whatever college/career you choose, the school you go to will have many difference clubs and resources available to you to help you find a career that best suits you. For now, focus on the college process, and I encourage you to keep researching and explore where your passions and interests lie. You are doing a great job so far, and I wish you the best of luck!
Erik’s Answer
I think what is so great about business and college is that it is so versatile. Business applies to almost every industry or social cause, and is often time a pre-requisite to go into law school. I would also say it can be very easy to take additional classes or minor in business or vice se versa with your other interests. I think you are thinking of this as a one or the other situation, where it's not as hard as you'd think to be able to do it all.
Stephan’s Answer
Congratulations on your early success! You've gained valuable business experience at a young age, which is something to be proud of. Keep building your skills in business and marketing, and consider adding political science as a second major. This combination will help you understand both the business world and public policy better. Don't worry too much about choosing the perfect major right now. Focus on classes that interest you and tell your story. Keep your business studies but add some law and political science courses to broaden your knowledge. College is a long journey, and it's normal to change your major early on. Exploring both areas will give you the flexibility to follow your evolving interests.
Katherine’s Answer
It's wonderful to see all that you've achieved so far, and it's exciting that you've discovered one of many passions you'll explore in your career journey. Consider double majoring wherever you choose to study! Embrace your passion for advocacy and use your college time to learn more about it, while also enhancing your business skills. You could also explore major/minor options. Remember, nothing is set in stone, and you can change your path later if needed. Definitely check out the extracurricular activities at the colleges you're considering! They often have clubs for various interests, which could help you decide where to go.
Wishing you all the best!
Katherine
Patti’s Answer
Aditi’s Answer
Aparna’s Answer
Remember, choosing a major doesn't lock you into a set path. You can pick electives and join extracurriculars that interest you. For instance, you might major in Marketing but also take classes in Ethical Business Practices or Introduction to Entrepreneurship. Explore student organizations and find where you fit best. You could even consider a double major or a minor in subjects like Political Science or Communications to broaden your knowledge without overwhelming yourself.
College is a diverse and transformative experience, so don't limit yourself. Get involved in all the areas you're curious about. Also, consider volunteering and participating in community service, as it will give you insight into the types of organizations you might want to join. Wishing you the best on this exciting journey ahead!
John’s Answer
Congratulations on your early success in marketing and business! No matter what path you pursue, these skills can benefit you.
You have some great advice above so I don't want to reiterate what others are saying. My view aligns closest with Christian's to stay broad and then you can focus your career in after graduating.
College is not when you have to make all of your life decisions so don't put too much pressure on finding the perfect major. I know history majors working in business. I'm a communication studies (speech) major who works in strategy now. What I will say is that having a major with a lot of value in a variety of areas is a good way to start your professional career. Many people transition careers (multiple times). The goal of college is to learn, to explore, and to set yourself up for the highest chance of success in your early career.
I would recommend take classes on advocacy and understand the space to see how you like it. Talk to people who work in that space and learn from their experience and insights to understand the pros and cons of the space. Ultimately, whether you choose to be a marketer who does advocacy work, or an advocacy professional, or something else entirely (a magician who does accounting), you have a long runway in your career so don't be afraid to change your mind and transition your career as needed.
Muhab’s Answer
As you look at college options, you might want to consider majors like political science, public policy, international relations, or even something like nonprofit management. You could also double major or minor in business or marketing to keep those skills sharp. There are also programs and internships focused on social impact or advocacy that you can get involved in during college. The important thing is to stay open to exploring - your passion for helping others and your business background can be a powerful combination in so many fields, from nonprofit work to social entrepreneurship to policy advocacy.
Michael’s Answer
Thanks for your question! Remember, you're still young and have plenty of time to explore. This is the perfect moment to try new things and discover what you truly enjoy. Focus on finding a career that makes you excited to get up every day. The most important thing is to choose what makes you happy. So, don't hesitate to change your major, take different courses, and seek out exciting opportunities!
Take care,
Mike
Tyler’s Answer
Cory’s Answer
Congratulations on your early success with BPA. Even if you are feeling unsure about which major/concentration you want to focus on in college, luckily you're always able to switch majors or discover new fields by joining student organizations in school. You don't need to be completely aligned with your major and career: your experience and interest matters the most.
Georgette’s Answer
Find a career that aligns with your values. Once you've considered what your values are, try to determine how they can fit into your professional role. Also try creating a list of interests you enjoy. Having a job where you're interested in the tasks and daily routines can keep you motivated and increase your happiness.
Ethan’s Answer
If you want to combine your talent in business with your passion for advocacy, I would look into schools that have non-profit specializations or majors (ex. non-profit management)! That way, you can continue to build your business skills while focusing on missions that you are passionate about.
You can also double major across the two subjects as well, or minor in one, major in the other. I will also say, college is a great opportunity to explore, and typically you can switch majors early in your college career if you realize you don’t like the path you're on.
As someone who graduated with a business degree, I’ll advocate that you can go into a lot of different sectors with the degree, including non-profits!
Best,
Ethan
robyn’s Answer
Verónica’s Answer
Torrie’s Answer
Anna Grace’s Answer
I would encourage you to explore all of your interests. You have more time than you think in college, so take advantage of that! Try different classes and join different kinds of clubs/groups. Do internships in different areas.
As you get to the later parts of college, explore how to combine your passions. In my role, I've found ways to do marketing in a field that excites me (sustainability) and do a lot of storytelling/event planning/innovation.
It all works out :)
Lalia’s Answer
You’re thinking in exactly the right way! Good for you! It’s great that you’re noticing how your interests are growing and changing. The good news is that you don’t have to choose between business/marketing and advocacy. In fact, these two areas can work really well together.
One option is to explore a double major or a major/minor combination that allows you to build skills in both areas. For example:
- Business/Marketing + Political Science – for policy/advocacy in government or nonprofits
- Business/Marketing + International Relations or Global Studies – for global education or development organizations
- Business/Marketing + Women’s & Gender Studies or Social Justice – for advocacy work focused on equity and rights
- Business + Public Health – if you care about health access and education
Another great path to consider is nonprofit management or social entrepreneurship, if your college offers these programs. These focus on using business skills to help causes and communities.
Something else to consider is that many nonprofits, mission-driven companies, and advocacy organizations need strong marketing minds to help share their message, raise money, and grow support—so your business background will be very valuable.
You may also have the opportunity to get involved in advocacy groups in college, as well as internships, or service projects. This will help you see what excites you most.
I think the most important thing is that you don’t have to have it all figured out right now. College is the perfect time to explore these interests more deeply and find the path that fits you best. You'll meet like-minded people in your courses, and you may even find that's the best way to start building your network!
You’re on a great track. Stay curious, keep asking these questions. Good luck to you!